Universidad de Jaén

New business models: definitions and background

New business models: towards digital business models

Classification of chain e-business models

Classification of business models: static classifications

Timmers

Rappa

Dynamic classifications of business models: Canvas method and Lean Startup

Industry-based applications of business models: Business models in Industry 4.0 and in digital logistics

We will use several teaching methodologies; lectures, individual work and the individual follow-up. Class attendance will be an element that we will take into account as well as individual or group participation regarding the proposed activities. The analysis of audiovisual and digital material will be included to illustrate business models. We will include at least 3 case study analysis related to business models as well as the deployment of at least one application example of CANVAS method. At least one seminar will be included delivered by a young entrepreneur or expert in the practical application of new business models.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

Attendance will be assessed with a maximum of 1 point out of 10. The completion of cases and practical work and participation in individual or group work will constitute 20 percent of the final mark (2 points). Participation in other face-to-face or virtual work activities (participation in the virtual teaching platform, active participation in class in the resolution of issues or questions) will account for 10% of the final mark (1 point; a presentation of individual or group conclusions from the course will also be given). Finally, there will be a final exam or test. The exam will have a weight in the final assessment of 6 points (60% of the mark). 

In multimodal version, we will keep face to face or online classes according to capacity limitations in classroom. The rest of the teaching/learning experience and evaluation will remain the same as it has been described in this teaching guide.

All activities will move to online resources including exams. Google Meet will be preferrably the platform to be used.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es