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Syllabus 2024-25 - 11612017 - Tourist Marketing 1 (Marketing turístico I)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | BA Degree in Tourism |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2024-25 |
| COURSE: | Tourist Marketing 1 |
| NAME: Tourist Marketing 1 | |||||
| CODE: 11612017 | ACADEMIC YEAR: 2024-25 | ||||
| LANGUAGE: English | LEVEL: 3 | ||||
| ECTS CREDITS: 6.0 | YEAR: 2 | SEMESTER: PC | |||
| NAME: PARRAS ROSA, MANUEL | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 142 | E-MAIL: mparras@ujaen.es | P: 953212225 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0003-3535-9737 | ||
| LANGUAGE: - | LEVEL: 3 | |
| NAME: BARELLA CÁRDENAS, ANA | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 107 | E-MAIL: abarella@ujaen.es | P: 953213363 |
| WEBSITE: - | ||
| ORCID: - | ||
| LANGUAGE: - | LEVEL: 3 | |
Topic 1. Nature and scope of marketing
1.1. What is not marketing?
1.2. The dimensions of marketing.
1.3. Exchange as a dominant paradigm and central element of marketing.
1.4. Approaches in marketing management.
1.5. The evolution of marketing as a function and scientific discipline.
1.6. New trends in marketing: neuromarketing, sensory and experiential marketing, geomarketing, etc.
1.7. Behavioral economics.
1.8. Marketing and society. Sustainable marketing: ethics and social responsibility.
Topic 2. Marketing management in organizations
2.1. The commercial or marketing subsystem.
2.2. Marketing management: strategic marketing and operational marketing.
Topic 3. Marketing of services and tourism marketing
3.1. Concept and classification of services.
3.2. Differences between marketing of services and marketing of goods.
3.3. Marketing management of services.
3.4. Concept and particularities of tourism marketing.
Topic 4. Strategic marketing planning
4.1. The marketing management process.
4.2. The levels of strategic planning.
4.2.1. The corporate strategy.
4.2.2. The strategy of the Strategic Business Unit.
4.2.3. Functional strategies
Topic 5. Analysis of the environment and the tourism market
5.1. The direction of the environment.
5.2. Analysis of the company's macroenvironment.
5.3. Analysis of the company's microenvironment.
5.4. Main aspects and trends in the tourist environment.
5.5. Current trends in tourism demand.
5.6. Some macromagnitudes of current tourism markets.
Topic 6. Behavior of the tourist consumer
6.1. Consumer behavior model.
6.2. External factors that influence consumer behavior.
6.3. Internal factors that influence consumer behavior.
6.4. The purchasing decision processes for tourism products.
6.5. The tourist consumer in the face of new technologies.
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Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The subject evaluation system is made up of two parts. On the one hand, a written exam in which the student has to answer questions of a theoretical and practical nature. On the other hand, a set of tasks (completion and presentation of work, cases and practical exercises) that, individually or in a group, the student must carry out.
To pass the subject, the student must obtain at least 50% of the score related to the written exam test. Once this score is reached, the grade achieved in the aforementioned tasks will be added. The sum of both components must be at least 5 for the student to pass the subject.
In extraordinary calls, it will be guaranteed that students can pass the subject, and where appropriate, obtain the highest grade, through the correct completion of the evaluation tests provided for said calls in the teaching guide.
Likewise, it is worth highlighting the following:
Given the importance of the ability to prepare reports and argumentative responses in the subject, students must take care of both spelling and grammar in all the documents they deliver to the teachers. The texts must be grammatically and orthographically correct to facilitate their understanding. If they are not understandable they will not be evaluated. As for spelling mistakes, they may lead students to fail the subject, depending on their severity.
The students of the University of Jaén have the inexcusable duty to accept as good academic practice that of refraining from using or cooperating in fraudulent procedures in evaluation tests, in the work carried out or in official University documents. In the evaluation tests, it is strictly prohibited to carry any type of device, notes and teaching material for the subject, except for that publicly authorized by the teaching staff in each evaluation call, which will be communicated to the students sufficiently in advance of the evaluation.
The teaching staff will be trained to take the measures they consider appropriate to reprimand, and where appropriate, expel from the test the student who cheats in the evaluation, especially in the form of written tests. Fraudulent completion of any of the tests required in the evaluation of any subject will result in a grade of 0 in the corresponding call and in the file that is opened it will be requested that you cannot take the subject in the remaining calls of that course and during the all calls for the following academic year.
At any time during the evaluation test, the teaching staff may require the identification of the student, who must prove his or her personality by showing his or her student card, national identity document, passport or any other officially recognized identification. If the student does not properly identify himself or herself, he or she may be expelled from the test, being considered for all purposes as if he or she had not taken the test.
| Educación de calidad |
| Trabajo decente y crecimiento económico |
| Reducción de las desigualdades |
| Ciudades y comunidades sostenibles |
| Producción y consumo responsables |
| Vida submarina |
GOAL 4: QUALITY EDUCATION
For tourism to thrive, a properly trained and competent workforce is needed.
GOAL 8: DECENT WORK AND ECONOMIC GROWTH
Tourism is one of the driving forces of global economic growth and currently responsible for the creation of 1 in 11 jobs. By providing access to decent work opportunities in the tourism sector, society, and in particular youth and women, can benefit from improved skills and professional development. The sector's contribution to job creation is recognized in target 8.9: "By 2030, develop and implement policies aimed at promoting sustainable tourism that creates jobs and promotes local culture and products."
GOAL 10: REDUCTION OF INEQUALITIES
Tourism can be a powerful tool for community progress and reduction of inequality if it involves the local population and all key agents in its development. The sector can contribute to urban renewal and rural development, and reduce regional imbalances, giving communities the opportunity to prosper where they come from.
GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES
A city that is not equipped for its citizens is not equipped for tourists. Sustainable tourism has the capacity to improve urban infrastructure and universal accessibility, to promote the regeneration of decaying areas and to preserve cultural and natural heritage, assets on which tourism depends. Greater investment in green infrastructure (more efficient transport, reduced air pollution, conservation of heritage sites and open spaces, etc.) should result in smarter and greener cities that could benefit not only their inhabitants, but also also tourists.
GOAL 12: RESPONSIBLE PRODUCTION AND CONSUMPTION
A tourism sector that adopts sustainable consumption and production practices can play a significant role in the transition towards sustainability. To achieve this, as indicated in goal 12.b of objective 12, it is essential to "Develop and apply instruments to monitor the effects on sustainable development, in order to achieve sustainable tourism that creates jobs and promotes culture and local products. The sustainable tourism program of the 10-year framework of programs on sustainable consumption and production (10YFP) aims to develop these practices of the sustainable development agenda, which will include resource efficient initiatives that will lead to better economic, social and economic outcomes. environmental.
GOAL 14: UNDERWATER LIFE
Coastal and maritime tourism, the largest tourism segment, depends on healthy marine ecosystems. Tourism development should be part of integrated coastal zone management to help conserve and preserve fragile marine ecosystems and serve as a vehicle to promote the blue economy, in line with target 14.7: "Increase benefits by 2030" that small island developing states and least developed countries derive from the sustainable use of marine resources, in particular through the sustainable management of fisheries, aquaculture and tourism.
SCENARIO 1: Groups with a number of students above the limited classroom capacity.
Teaching methodology and training activities
|
Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Exposure classes: Master Classes Presentation of theory and general examples |
On-site at 25-50%. |
Development of 45 sessions of participatory master classes, of one hour duration each, held in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students. |
|
Practice classes: Practical activities Discussions Resolution of exercises or cases Presentations |
On-site at 25-50%. |
Development of 15 practical sessions, one hour long each, carried out in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students |
|
Tutorials |
Face-to-face + Online |
Some tutoring sessions will be done face-to-face and others online (synchronous and asynchronous) |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Synchronous attendance |
Mastery of the theoretical and practical concepts of the subject. |
50% |
|
Participation, papers and case studies |
On-site and online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
50% |
Extraordinary call
|
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken in which the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge will be evaluated. |
RESOURCES
|
*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
SCENARIO 2: Groups with a limited number of students in the classroom.
|
Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Lectures: Master classes Lectures on theory and general examples |
100% on site |
Development of 45 sessions of participatory master classes, lasting one hour each, held in the classroom. |
|
Practical classes: Practical activities Discussions Resolution of exercises or cases Presentations |
100% on site |
Development of 15 practical sessions, one hour long each, carried out in the classroom. |
|
Tutorials |
Face-to-face + Online |
Some tutoring sessions will be done face-to-face and others online (synchronous and asynchronous) |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Synchronous attendance |
Mastery of the theoretical and practical concepts of the subject |
70% |
|
Participation, papers and case studies |
Face-to-face and online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
30% |
Extraordinary call
|
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken in which the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge will be evaluated. |
RESOURCES
|
*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
|
Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Lectures: Master classes Lectures on theory and general examples |
Non-attendance |
30 sessions of participatory master classes, by videoconference. In these sessions, besides exposing the theory with examples, the study materials and the online resources to study the contents of the subject will be exposed. 15 sessions (synchronous or asynchronous) for individual and collective monitoring of the progress of students in the subject: supervision of work or cases, clarification of doubts, evaluation of the understanding of the contents, etc. |
|
Practical classes: Practical activities Debates Resolution of exercises or cases Presentations/exposures of the contents, etc. |
Non-attendance |
15 practical sessions for synchronous and asynchronous online training activities |
|
Tutorials |
Non-attendance |
All tutoring sessions will be conducted online, both synchronously and asynchronously: e-mail, video conferences, video calls and forums. |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Online (synchronous) |
Mastery of the theoretical and practical concepts of the subject |
50% |
|
Participation, papers and case studies |
Online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
50% |
Extraordinary call
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken online to evaluate the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge.
|
*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
RESOURCES
Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén
Data Protection Delegate: dpo@ujaen.es
Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.
Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.
Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.
Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.
Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es
Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es
Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es
Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching
Period for record storage: Images will be kept during legal term according to regulations in force
Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents
Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality
Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es