Universidad de Jaén

The content to be developed includes the following: stimulating creativity; the nature of the business creation process and its importance in a market economy; the development of a business plan; institutional support programs for entrepreneurship; and ethical principles of business activity. The structure of this content is as follows:

TOPIC 1. CONSIDERATIONS ON ENTREPRENEURSHIP 1.1. Entrepreneurial initiative: figures and statistics. 1.2. The entrepreneur and the entrepreneurial process. 1.3. Support resources for entrepreneurship.

TOPIC 2. GENERATING THE BUSINESS IDEA 2.1. Generation of the business idea. 2.2. Creativity: stages of the creative process. 2.3. Creativity techniques and practical application.

TOPIC 3. PRESENTING THE BUSINESS PROJECT 3.1. The Canvas method. 3.2. Lean Start-up and Design Thinking. 3.3. The business plan: types and structure.

TOPIC 4. STRATEGIC PLAN 4.1. Mission, vision, culture, and values. 4.2. Internal analysis: objectives, strategies, and value chain. 4.3. External analysis: sector definition and description, competitive and general environment. 4.4. Integrated analysis: SWOT and CAME strategies.

TOPIC 5. MARKETING PLAN 5.1. Strategic marketing: segmentation, customer identification, sales estimation, market share, and positioning strategy. Empathy map. 5.2. Operational marketing: analysis of the classic marketing mix variables (product, price, distribution, and communication). New variables enhancing marketing strategies (digital, customer experience, sustainability, and social responsibility).

TOPIC 6. OPERATIONS PLAN 6.1. Production process and service delivery: flowchart. 6.2. Business location and capacity. 6.3. Facilities and equipment. 6.4. Industrial property. 6.5. Quality management systems and certifications.

TOPIC 7. HUMAN RESOURCES PLAN 7.1. Organizational design: organizational chart. 7.2. Job analysis. 7.3. Recruitment and selection policies. 7.4. Labor agreements and wage cost estimation. 7.5. Motivation and leadership strategies.

TOPIC 8. ECONOMIC AND FINANCIAL PLAN 8.1. Investment plan: funding sources. 8.2. Provisional balance sheets. 8.3. Provisional income statement. 8.4. Provisional cash flow statements. 8.5. Economic and financial ratios: NPV, IRR, solvency, break-even point, etc.

TOPIC 9. LEGAL FORM AND PROCEDURES 9.1. Choosing the legal form of the company. 9.2. Organization's incorporation process. 9.3. Start-up: procedures and costs.

TOPIC 10. PRESENTING THE BUSINESS PROJECT 10.1. Executive summary. 10.2. Presentation of the business idea. 10.3. Elevator pitch: public speaking techniques and presentation strategies.

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Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

It's important to note that the grading system is governed by the provisions of RD 1125/2003 of September 5, which establishes the European credit system and the grading system in official university degrees. Continuous assessment is used as it is the most suitable procedure for acquiring the established competencies. The final grade for the student will be determined as follows:

1. Preparation and oral defense of a business plan: This plan must exceed 40 pages, follow a suitable structure for presenting a business project, and apply techniques to evaluate the technical, commercial, and economic-financial viability of the proposed business idea. It represents 60% of the final grade.

2. Class attendance, presentations, and seminars: Continuous class attendance and active participation will be evaluated, accounting for 20% of the final grade.

3. Completion of assignments, case studies, and exercises: Throughout the course, various practical exercises will be conducted to assess the mastery of theoretical and operational knowledge presented in class. The weighting of this aspect in the final grade is 20%.

It should be noted that lack of originality or plagiarism in any of the evaluated activities will result in a score of zero for that aspect. Additionally, any disruptive behavior in class will be dealt with using appropriate disciplinary measures.

Attendance in classes and completion of practical exercises during the teaching semester are recommended. If a student is unable to attend for justified reasons, they must notify the course coordinator in writing during the first two weeks of class. This will facilitate the scheduling and completion of practical exercises specifically for these students.

In the extraordinary examination period, students may retain the grade for attendance and completion of practical exercises from the ordinary examination period. Furthermore, they may choose to submit a business plan worth 6 points or take a theoretical and practical exam, which includes a comprehensive evaluation of the subject and allows them to achieve the maximum grade.

In this scenario, it is anticipated that student presence in the classroom where the course is taught will be restricted due to limited space capacity. In such cases, students will be able to attend 50% of the classes in person, while following the remaining classes virtually and synchronously through the University's provided means of dissemination. Both in-person and virtual attendance will alternate on a weekly basis, in accordance with the groups established by the Faculty of Social and Legal Sciences within the Tourism Degree program, with virtual attendance not counted for those required to attend in person.

The professor will maintain effective attendance tracking, both in-person and virtually, and will utilize necessary resources to promote student engagement and participation in classes, regardless of their physical presence in the classroom, while ensuring effective monitoring.

Additionally, the professor will propose academic activities for students, both individual and group-oriented, allowing for participation by those present in the classroom and those attending virtually.

Final project presentations will be conducted in person by all students, with two different dates provided to accommodate all students in the classroom for their presentations, without exceeding space capacity. Students who are not required to be present in the classroom can follow their peers' presentations through online means, similar to regular classes.

The course instructor will provide students with necessary materials and resources for course follow-up using various means provided by the University, particularly the University of Jaén's Virtual Teaching Platform.

In this scenario, it is anticipated that the course instruction will be conducted exclusively through virtual means, as a result of decisions that the University may be compelled to adopt due to the evolving pandemic situation and policies established at a general level by the competent authority. Accordingly, course instruction is expected to be delivered via remote methods. Google Meet will be utilized for synchronous class sessions, allowing students to participate in real-time. Additionally, occasional recourse to asynchronous teaching activities will be employed as needed to cover theoretical and practical course content or in response to unforeseen circumstances.

The professor will leverage the resources provided by the University to ensure a smooth transition of course activities into this virtual setting. Instructional activities will be structured to ensure the achievement of learning outcomes and the development of competencies outlined in the course guide.

Attendance in virtual classes will be effectively monitored by the professor, who will also utilize various means to encourage student engagement and participation, such as active participation during class sessions, online forum contributions, and feedback on cases presented by the professor or classmates. Adequate measures will be in place to monitor and support student progress effectively.

Furthermore, students will be assigned both individual and group academic activities, with careful consideration given to those attending classes remotely.

Final project presentations will be conducted virtually by all students using Google Meet. Students scheduled to present their work will share their screens with classmates, with Google Meet functionalities employed to facilitate discussions and debates based on their presentations.

Students failing to meet the minimum attendance requirements for continuous assessment or those participating in an extraordinary examination session will be subject to an alternative evaluation system outlined in the course guide.

The course instructor will provide students with necessary materials and resources for course follow-up using various means provided by the University, particularly the University of Jaén's Virtual Teaching Platform.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es