Universidad de Jaén

Menú local

Syllabus 2024-25 - 79112010 - SOCIAL TOURISM (Turismo social)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster Univ. en Arqueología de los paisajes culturales
FACULTY: Centro de Estudios de Postgrado
ACADEMIC YEAR: 2024-25
COURSE: SOCIAL TOURISM
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: SOCIAL TOURISM
CODE: 79112010 ACADEMIC YEAR: 2024-25
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 3.0 YEAR: 1 SEMESTER: SC
2. LECTURER BASIC INFORMATION
NAME: MURGADO ARMENTEROS, EVA MARÍA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
OFFICE NO.: D3 - 175 E-MAIL: emurgado@ujaen.es P: 953213623
WEBSITE: -
ORCID: https://orcid.org/0000-0003-1768-6312
LANGUAGE: - LEVEL: 1
NAME: GARRIDO CASTRO, ELISA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
OFFICE NO.: D3 - 107 E-MAIL: egcastro@ujaen.es P: 953211713
WEBSITE: -
ORCID: https://orcid.org/0000-0001-5806-9076
LANGUAGE: - LEVEL: 1
3. CONTENT DESCRIPTION

Theme 1. Marketing and social tourism

Theme 2. Tourist consumer

Theme 3. Marketing management of social tourism activity

Theme 4. Accessible tourism

Theme 5. Sustainable and responsible tourism

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

For the development of this subject, both expository and inquiry methodology will be used. Specifically, the lecture will be used to develop the fundamental concepts of the subject, as well as to clarify and answer any doubts raised by the students. This method will also be complemented with other methods such as text readings, debates, practical work and case studies, the development of a virtual seminar to study specific topics in depth, and the delivery of a lecture by professionals specialising in this field. This combination of methodologies will allow students to acquire knowledge in a reflective, participatory way, helping them to adopt critical thinking.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The evaluation of the course will consist of a written test of a theoretical-practical nature, as well as the development, resolution and presentation of practical work and case studies.

It is compulsory to attend 75% of the classes in order to pass the course.

6. BOOKLIST
MAIN BOOKLIST:
  • Materials developed by professors. Edition: -. Author: -
7. SUSTAINABLE DEVELOPMENT GOALS
Educación de calidad
Trabajo decente y crecimiento económico
Reducción de las desigualdades
Ciudades y comunidades sostenibles
Producción y consumo responsables
Acción por el clima
 
DETAILED INFORMATION

SDG-04 Quality education

This goal is achieved by involving students in the study of marketing and social tourism and its real application.

SDG-08 Decent work and economic growth

This target is achieved through case studies and examples highlighting how tourism businesses apply marketing to contribute to economic growth.

SDG-10 Reducing inequalities

This target is achieved through examples highlighting the different groups on which social tourism focuses.

SDG-11 Sustainable cities and communities

This goal works with tourism examples and cases where the importance of sustainable cities and communities is highlighted.

SDG-12 Responsible production and consumption

This target is achieved by highlighting the importance of developing responsible and sustainable tourism.

SDG-13 Climate action

This objective is achieved by analysing cases of tourism companies that behave in a socially responsible and environmentally oriented manner.

8. VIRTUAL / CLASSROOM TEACHING SCENARIO

MULTIMODAL OR MIXED SCENARIO

 

METHODOLOGY AND TRAINING ACTIVITIES

 

TRAINING ACTIVITIES

FORMAT

(FACE-TO-FACE/ONLINE)

TEACHING METHODOLOGY DESCRIPTION

A1- Lectures in

large group 

 

 

 

 

 

 

 

 

 

 

 

Timetable for attendance

 

50%-100% 

One-hour participative master class sessions, held in the classroom and broadcast by videoconference to the rest of the group.

Periodic rotation of students.

 

 

 

 

 

 

A.2. Classes in groups of groups. 

Timetable for attendance

 

50%-100% 

Sessions of one-hour practical sessions (reduced groups of 50%, retransmission and rotation of students).

 

 

 

 

 

 

 

Tutorials

 

Face-to-face + Online

Some tutoring sessions will be held in

 

face-to-face and others online

 

(synchronous and asynchronous) upon request by

the

 

students. 

9. VIRTUAL TEACHING SCENARIO

 NON-ATTENDANCE SCENARIO

 

METHODOLOGY AND TRAINING ACTIVITIES

 

TRAINING ACTIVITIES

FORMAT

(FACE-TO-FACE/ONLINE)

TEACHING METHODOLOGY DESCRIPTION

 A1- Lectures in

large group 

 

 

 

 

 

 

 

 

 

 

 

Non-attendance

Sessions of participative lectures, lasting an hour and a half, conducted by videoconference. 

 

 

 

A.2. Classes in practical

 

groups 

Non-attendance

Sessions of practical classes of one and a half hours duration carried out via videoconference. 

 

 

Tutorials

Non-attendance

All tutoring sessions will take place online.

 

DATA PROTECTION CLAUSE (on line exams)

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

CLASS RECORDING CLAUSE PERSONAL DATA PROTECTION

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es