Universidad de Jaén

Topic 1. Paradigms. Entrepreneurship, entrepreneurial attitude, entrepreneurs and business ethics.

Topic 2. Design thinking. Business idea and creativity.

Topic 3. Generation and validation of business models: Business Model Canvas. Lean Startup. Lean Canvas. Agile methodologies.

Topic 4. Structure and content of the business plan.

Topic 5. Presentation: executive summary and elevator pitch.

Topic 6. Support resources for business creation and entrepreneurship.

For the expository classes in large groups, the following will be used: lectures, reading and discussion of articles and conferences and seminars related to the subject of the course.

For the practical group classes, exercises and case studies will be solved, each group of students will work on the company projects they have to develop, and presentations will be made, which may be collective or individual.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The assessment procedure chosen is that of continuous assessment as it is the most convenient for the acquisition of the intended competences by the students.

In order to take part in the continuous assessment system it will be necessary to attend class regularly (attendance will be monitored through the UJA APP). Attendance below 80% will make it impossible to carry out the continuous assessment and the final exam of the course must be taken.

Attendance and participation in class and in the proposed activities will account for 10% of the grade.

Within the evaluable activities, the following activities or assignments will be proposed throughout the course (30% of the mark):

• Completion of questionnaires on entrepreneurial intention and other related aspects.
• Presentation and critical commentary in class on articles and case studies or practical exercises.
• Analysis of the characteristics and skills of entrepreneurs through secondary information.
• Analysis of the survival and current situation of recent ventures published in the press in recent years.
• Elaboration of practical cases of successful entrepreneurship and failed ventures.
• Analysis of global entrepreneurship indicators.
• Exercises on the application of creativity techniques to specific problems.
• Preparation of business model canvases for the proposed companies.
• Collaboration in research activities related to entrepreneurship.

60% of the final grade consists of the elaboration and oral defence of a business plan (group activity).

• The group should have between 2 (minimum) and 4 (maximum) members.
• Each group will make an initial presentation to the whole class of the business model canvas, the value proposition canvas, the empathy map, the customer journey map, and the KPIs of the business idea chosen by each group.
• Each member of each group must contribute to the improvement of the business ideas of the other groups, and pivot their own business model with the contributions of the other groups.
• Each group must produce a video for the final presentation, with a maximum duration of 3 minutes, describing their company and how it solves the needs of customers better than the competition.
• The group must make a final presentation (oral defence) of their company according to the proposed script.
• Written preparation of the business plan and the necessary documentation for its implementation.

The originality of the business idea, its technical, commercial and economic-financial viability will be assessed.

Only the presentation may be used in the presentations. The use of paper scripts, cards, mobile phones or tablets will not be allowed.

Lack of originality or plagiarism in the performance of any of the activities will be grounds for assigning a total score of zero to this aspect.

Given that continuous assessment with group work is proposed, those students who abandon their groups throughout the course, or who fail to comply with the usual attendance requirement, will have to take a final exam, and may obtain a maximum grade of 9 points in the ordinary exam.

In the extraordinary exam, the exam will have a maximum grade of 10 points.

Attendance at conferences organised with entrepreneurs, managers and/or representatives of institutions linked to entrepreneurship will be compulsory.

BUSINESS CREATION

(Multimodal or mixed scenario)

METHODOLOGY AND ACTIVITIES

In a multimodal or mixed scenario, part of the face-to-face teaching (lectures in large groups and practical classes in rotation) and face-to-face tutorials are replaced by virtual teaching through Google Meet and the virtual teaching platform.

ASSESSMENT SYSTEM

The assessment system is modified with respect to the on-site mode, in which a greater relative weight is given to continuous assessment. In this sense, the specific aspects, criteria, instruments and weights are as follows:

Ordinariy call 

Those who do not meet the requirements for continuous assessment must take a final exam for the course, with a maximum mark of 9 points.

Extraordinary exams

The course will be assessed by means of a theoretical-practical exam, which will be graded with a maximum of 10 points.

RESOURCES

Having replaced face-to-face teaching (lectures in large groups), as well as face-to-face tutorials, with virtual teaching, it is decided to virtualise part of the teaching through the virtual teaching platform, the Google Meet application and the use of institutional e-mail, as well as any other virtual instrument considered appropriate.

Through the virtual teaching platform, students will be provided with the complete content of the subject (theoretical material, practical exercises, detailed explanation of the resolution of exercises, additional material to the subject, etc.).

The Google Meet platform will be used for virtual teaching during the timetable of the subject established in the teaching schedule. Individual or group tutorials will also be carried out using this platform.

Images may be captured and possibly recorded during the assessment and online teaching by the teaching staff of the subject.

BUSINESS CREATION

(Non-attendance scenario)

METHODOLOGY AND ACTIVITIES

In a non face-to-face scenario, all face-to-face teaching (lectures in large groups, practical classes and practical sessions) and tutorials are replaced by virtual teaching through the use of Google's Meet platform.

ASSESSMENT SYSTEM

The assessment system has been modified with respect to the on-site mode, in which a greater relative weight is given to continuous assessment. In this sense, the specific aspects, criteria, instruments and weights are as follows:

Ordinary call

Those who do not meet the requirements for continuous assessment must take a final exam for the subject, with a maximum mark of 9 points.

Extraordinary exams

The course will be assessed by means of a theoretical-practical exam, which will be graded with a maximum of 10 points.

RESOURCES

Having replaced face-to-face teaching (lectures in large groups, practical classes and practical sessions), as well as face-to-face tutorials, with virtual teaching, we have opted to virtualise all teaching through the virtual teaching platform, the Google Meet application and the use of institutional e-mail, as well as any other virtual tool deemed appropriate.

Through the virtual teaching platform, students are provided with the complete content of the subject (theoretical material, practical exercises, detailed explanation of the resolution of exercises, additional material for the subject, etc.).

Virtual teaching will be given through the Google Meet platform during the timetable of the subject established in the teaching schedule.

Tutorials will be held online via Google Meet, individually or collectively at the students' request.

Images may be captured and possibly recorded during the assessment and online teaching by the teaching staff of the subject.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es