Universidad de Jaén

Lesson 1. Qualitative research methods: focus group and deep interview.

Lesson 2. Univariate and bivariate analysis.

Lesson 3. Typological and market segmentation applications (Cluster analysis, Discriminant analysis and CHAID)

Lesson 4. Applications of factorial methods (factor analysis) and correspondence analysis (simple and multiple) to image and positioning problems and other applications.

Lesson 5. Applications of the analysis of variance and covariance to marketing-mix decisions and other applications.

Lesson 6. Analysis of the choice and consumer preferences determinants (models of discrete choice, conjoint analysis and multidimensional scaling).

Lesson 7. Presenting and publishing the results.

Expositive classes in large group:

• Presentation of theory and general examples.
• Resolution of exercises and practical cases.
• Presentations/exhibitions

Classes in practice groups:

• Discussions.
• Resolution of exercises and practical cases.
• Presentations/exhibitions.

Students are expected to follow good academic practices. Any abnormal circumstance that occurs in the classroom authorizes the faculty to take the measures they deem appropriate, including expulsion from the classroom.

As established in the Regulations for the Academic Regime and Student Assessment of the University of Jaén in its Article 11.2.e): "The audio or video recording of teaching activities, by any means, is strictly prohibited, unless expressly authorized by the teacher. Any recording initiative without the corresponding authorization will be grounds for opening a disciplinary file."

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

In extraordinary calls, it will be guaranteed that students can pass the course, and where appropriate, obtain the highest grade.

Given the importance of the course in the ability to prepare reports and argumentative responses, the student must take care of both spelling and grammar in all documents delivered to the teaching staff. The texts must be grammatically and orthographically correct to facilitate their understanding. If they are not understandable they will not be evaluated. Regarding spelling mistakes, they may lead the student to fail the course, depending on their severity.

The students of the University of Jaén have the inexcusable duty to accept as good academic practice that of refraining from the use or cooperation in fraudulent procedures in evaluation tests, in the work carried out or in official university documents. In the evaluation tests it is strictly prohibited to carry any type of device, notes and teaching material of the course, except for those publicly authorized by the teaching staff in each evaluation call, which will be communicated to the students sufficiently in advance of the completion of the same.

The teaching staff will be able to take the measures they deem appropriate to admonish, and where appropriate, expel from the test the student who exercises fraud in the evaluation, especially in the modality of written tests. The fraudulent completion of any of the tests required in the evaluation of any subject will lead to the grade of 0 in the corresponding call and in the file that is opened it will be requested that s/he cannot take the subject in the remaining calls of that course and during the all calls for the following academic year.

At any time during the evaluation test, the teaching staff may require the identification of the student, who must prove their identity by showing their student card, national identity document, passport or any other officially recognized identification. In the event of not properly identifying the student, he or she may be expelled from the test, being taken for all purposes as if they had not taken the test.

Finally, to pass the course, the student must obtain as a prerequisite at least 50% of the score related to the delivery of practical work and the self-assessment test exercises of the platform on the theoretical contents of the subject. Once this score is reached, the notes relating to the rest of the scoring activities that make up the final grade can be added.

1- TEACHING METHODOLOGY AND TRAINING ACTIVITIES

Evaluation in a blended learning scenario.

(Groups with a number of students above the limited classroom capacity).

Evaluation in a blended learning scenario.

(Groups with a number of students bellow the limited classroom capacity).

2- EVALUATION SYSTEM.

Evaluation in a blended learning scenario.

Ordinary call

Extraordinary call

3- RESOURCES.

In the case of multimodal teaching, this will be taught in the classroom with limited capacity between 25%-50%. The groups will rotate weekly and those who are not in the classroom will be able to see the class through the cameras that are installed in the classrooms.

If teaching is online, it will be carried out through videoconference.

In both cases, the virtual platform will be used for:

• - Providing the slides of the presentations and other teaching material.
• - To perform the tasks needed for the continuous assessment and the final exam, if it cannot be carried out in person.
• - A forum will be created to help the learning process of the students; there they can share their doubts and queries.
• - Mailing to participants with all the information they need to know.

The students will be able to use the University of Jaén's library to use the recommended bibliography in the teaching guide.

1- TEACHING METHODOLOGY AND TRAINING ACTIVITIES

Non-face-to-face evaluation.

2- EVALUATION SYSTEM.

Non-face-to-face evaluation.

Ordinary call

Extraordinary call

3- RESOURCES.

In the distance learning scenario, the classes will be held through videoconference synchronously.

The virtual learning platform will be used for:

• - Providing the slides of the presentations and other teaching material.
• - To perform the tasks needed for the continuous assessment and the final exam, if it cannot be carried out in person.
• - A forum will be created to help the learning process of the students; there they can share their doubts and queries.
• - Mailing to participants with all the information they need to know.

The students will be able to use the University of Jaén's library to use the recommended bibliography in the teaching guide.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es