Universidad de Jaén

1. About strategic management
2. Value creation, Stakeholders and Corporate Gobernance
3. Ethics and Values
4. External environment: General analysis
5. External environment: Competitive analysis 
6. Internal environment
7. Competitive advantage
8. Competitive advantage in different industries
9. Grow and development
10. Diversification strategy
11. Merges and Takeovers
12. Cooperation between firms
13. Internationalisation strategy
14. Implementation.
15. Strategy and organization.
16. Strategic control.

Practical part.

Develop of seminars or similar 

Cases study, works and different activities.

Theoretical classes will be lectures with the encouragement of student participation in discussions and problem solving. The practical classes will be developed together with the theoretical classes through presentations, attendance to seminars, case solutions, questions and other activities related to entrepreneurship and business management.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The evaluation will be carried out: In the ordinary call: with a final exam where the theoretical and reasoning part will be evaluated (50%); the practical part, attendance to seminars, courses and/or delivery of work and exhibitions (32%); the part of active participation in class, discussion, delivery of material requested in the sessions, etc (18%). In the extraordinary calls: with a single exam (100%). Both in the ordinary and in the extraordinary call, the evaluation is in accordance with the learning results 25, 26, 27, 28R and 29. In addition, this system is adequate to achieve the competences CB2R, CB3R, CB4R, CB5R, COG8 and CTI.

The Teaching Methodology will be developed with master classes for theory. For the practical part will be developed online through training seminars on practical aspects of the company. The training activities will be carried out in theory sessions on the contents of the program in a face-to-face and virtual way through the web for the practical part. Therefore the presence will be replaced, in part, by the online activity. The tutorials will be through the email. The evaluation system will consist of a theoretical part with an online evaluation test on the theoretical developments of the subject (50%), 10% that will be achieved with the attendance of the videoconferences and participation in them, and 40% with the practical part. The necessary resources would be the laptop and the internet connection if it were made from the home address. In the extraordinary call there will be an online exam that will have 100% of the final grade.

The theoretical classes will be of exhibition with the promotion of student participation in discussions and problem solving. They will be done online. Practical classes will be developed, together with the theoretical ones through exhibitions, attendance at case resolution seminars and other activities related to entrepreneurship and business management. They will be developed online. Tutoring will be done by email, mainly. The evaluation will be carried out: In the ordinary call: with a final examination where the theoretical and reasoning part is worth 50%. It will be developed online. The practical part, virtual assistance to seminars, courses and/or delivery of documents (40'%). The active participation part in virtual classes will be evaluated with 10%. In extraordinary calls: with a single online exam (100%). In terms of resources you will need a laptop and a network connection.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es