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Syllabus 2022-23 - 11612018 - Tourist Marketing 2 (Marketing turístico II)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Turismo |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2022-23 |
| COURSE: | Tourist Marketing 2 |
| NAME: Tourist Marketing 2 | |||||
| CODE: 11612018 | ACADEMIC YEAR: 2022-23 | ||||
| LANGUAGE: English | LEVEL: 3 | ||||
| ECTS CREDITS: 6.0 | YEAR: 3 | SEMESTER: PC | |||
| NAME: DE LA CASA MARTINEZ, EMILIO JAVIER | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 147 | E-MAIL: ecasa@ujaen.es | P: 953212999 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-4947-8641 | ||
| LANGUAGE: - | LEVEL: 3 | |
| NAME: AMEZCUA OGAYAR, JUAN MANUEL | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
| OFFICE NO.: D3 - 159 | E-MAIL: jamezcua@ujaen.es | P: 953211936 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-3381-1825 | ||
| LANGUAGE: - | LEVEL: 3 | |
| NAME: CARRILLO LABELLA, ROCÍO | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - D-3 176 | E-MAIL: rlabella@ujaen.es | P: 953212040 |
| WEBSITE: rlabella@ujaen.es | ||
| ORCID: https://orcid.org/0000-0003-0563-1656 | ||
| LANGUAGE: - | LEVEL: 3 | |
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Topic 1. Target market selection and positioning 1.1 The concept of market segmentation and its usefulness 1.2 Requirements for effective segmentation 1.3 Segmentation Criteria 1.4 Segmentation Strategies 1.5 Positioning Strategies Topic 2.The tourist product 2.1 Concept of tourist product 2.2 Decisions on the mark 2.3 Characteristics and components of the tourist product 2.4 The product life cycle 2.5 Development and launch of new products Topic 3. Price 3.1 Concept and price objectives 3.2 Factors influencing pricing 3.3 Methods of pricing 3.4 Yield Management Topic 4. Tourism distribution 4.1 Concept and function of the distribution 4.2 Decisions on the distribution channel 4.3 Factors that influence channel selection 4.4 New forms of tourist distribution Topic 5. Tourism Communication 5.1 Concept and purpose of communication. The promotional mix 5.2 Advertising 5.3 Public relations 5.4 Sales promotion 5.5 The sales force 5.6 Tourist publications 5.7 The Tourist Fairs 5.8 Other communication techniques Topic 6. Marketing Plan 6.1 The Marketing Plan and strategic decisions 6.2 Elaboration of the Marketing Plan 6.3 Particularities of the Marketing Plan of a tourist destination |
Lectures in a large group
Classes in groups of practices
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
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The student's final grade will be the result of the addition of the notes obtained in a written test with theoretical/practical contents and in a series of activities programmed during the course. The student should carry out scheduled activities during the academic year: presentation of individual / group tasks, self-assessment tests. These activities will have a maximum valuation of 30% of the final grade. The written test of theoretical and practical contents will represent 70% of the final grade, being necessary to obtain a minimum score of 50% on the written test to pass the exam. Once this score has been reached you can add the notes related to the other scoring activities that make up the final grade. |
- Marketing turístico. Edition: 2ª ed.. Author: Serra Cantallops, Antoni. Publisher: Madrid : Pirámide, 2011 (Library)
Tourism Marketing II - Multimodal or mixed scenario
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Teaching methodology and training activities |
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Training activities |
Format (in-person/online) |
Teaching methodology |
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M-02 Theory exhibition and general examples |
Presence at 25-50% |
Development of 45 participatory master class sessions, one hour each, held in the classroom and broadcasting by videoconference to the rest of the group. Periodic rotation of students. |
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M-05 Practical activities |
Presence at 25-50% |
Development of 15 practical sessions, one hour each, held in the classroom and broadcasting by videoconference to the rest of the group. Periodic rotation of students. |
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Evaluation system
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Evaluation test |
Format (synchronous/online synchronous or asynchronous) |
Description |
Percentage |
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Written, theoretical and practical examination |
Synchronous presence 100% |
Mastery of the theoretical and practical concepts of matter. |
50% |
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Work, cases and practical exercises |
Asynchronous online 100% |
Correct resolution of case studies, exercises and discussion of results. |
50% |
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Resources
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Tourism Marketing II - Non-face-to-face scenario
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Teaching methodology and training activities
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Training activities |
Format (in-person/online) |
Teaching methodology |
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M-02 Theory exhibition and general examples |
Non-in-person |
Replacing the 45 participatory master class sessions with videoconferencing (synchronous) sessions and explanatory (asynchronous) videos. |
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M-05 Practical activities |
Non-in-person |
Replacing the 15 practical sessions with asynchronous online training activities. |
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Evaluation system
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Evaluation test |
Format (synchronous/online synchronous or asynchronous) |
Description |
Percentage |
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Written, theoretical and practical examination |
Synchronous presence 100% |
Mastery of the theoretical and practical concepts of matter. |
50% |
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Work, cases and practical exercises |
Asynchronous online 100% |
Correct resolution of case studies, exercises and discussion of results. |
50% |
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Resources
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