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Syllabus 2022-23 - 11612017 - Tourist Marketing 1 (Marketing turístico I)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Turismo |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2022-23 |
| COURSE: | Tourist Marketing 1 |
| NAME: Tourist Marketing 1 | |||||
| CODE: 11612017 | ACADEMIC YEAR: 2022-23 | ||||
| LANGUAGE: English | LEVEL: 3 | ||||
| ECTS CREDITS: 6.0 | YEAR: 2 | SEMESTER: PC | |||
| NAME: AMEZCUA OGAYAR, JUAN MANUEL | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
| OFFICE NO.: D3 - 159 | E-MAIL: jamezcua@ujaen.es | P: 953211936 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-3381-1825 | ||
| LANGUAGE: - | LEVEL: 3 | |
| NAME: CÁRDENAS LÓPEZ, ANTONIO | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 107 | E-MAIL: acardena@ujaen.es | P: 953213420 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0003-3151-551X | ||
| LANGUAGE: - | LEVEL: 3 | |
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Topic 1. Nature and scope of marketing
Topic 2. Marketing management in organizations
Topic 3. Marketing services and tourism marketing
Topic 4. Strategic Marketing Planning
Topic 5. Analysis of the environment and tourism market
Topic 6. Consumer behavior of the tourist
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Exposition of the topics, discussion about the lectures, solving exercises and solving case studies.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
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Given the importance of the ability to produce reports and argumentative responses, the student must pay special attention on both spelling and grammar in case of all documents that the teacher provides. The texts must be grammatically and orthographically correct to facilitate their understanding. If they are not understandable they are not evaluated. Should serious misspellings take place, it could undermine the ability of the student to complete this subject.. The students of the University of Jaén have the paramount duty to conduct a good academic practice and to refrain themselves from participating in fraudulent procedures in case of the assessment tests, in the work carried out. In the assessment tests, it is strictly forbidden to carry any type of device, notes and teaching materials of the course, unless authorized communicated by the professor well in advance of the embodiment thereof. Teachers will be able to take measures deems appropriate to warn, and if necessary, expel the student of the exam, should the student engage into fraudulent behavior, especially in the case of the written tests. If the teacher determines the fraudulent conduct of the student during the tests, the evaluation of that test will entail the grade of 0 and the student will be excluded from re-sitting the same test in case of future occasions. At any time during the assessment test, teachers may require the student to identify themselves by their student ID, national identity card, passport or any other identification which are officially recognized. If not adequately identified, the pupil may be disallowed from the test and it will be assumed that the student failed to submit the test. Finally, to pass the course the student must obtain at least 50% of the scores in case of the written exam which consists of short questions, development of small and / or type test. Once this is achieved, additional scores derived from other in-classs activities may be added to the final grade: the assessment of practical course has a weigh of 20% and in-class participation consists 30% of the final mark. In the extraordinary calls, the student can opt for a complementary test of practices as long as the qualification thereof is less than 1.5. |
- Marketing for tourism. Edition: 4th ed.. Author: Holloway, J. Christopher. Publisher: Harlow New York : Prentice Hall Financial Times, 2004. (Library)
SCENARIO 1: Groups with a number of students above the limited classroom capacity.
Teaching methodology and training activities
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Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Exposure classes: Master Classes Presentation of theory and general examples |
On-site at 25-50%. |
Development of 45 sessions of participatory master classes, of one hour duration each, held in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students. |
|
Practice classes: Practical activities Discussions Resolution of exercises or cases Presentations |
On-site at 25-50%. |
Development of 15 practical sessions, one hour long each, carried out in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students |
|
Tutorials |
Face-to-face + Online |
Some tutoring sessions will be done face-to-face and others online (synchronous and asynchronous) |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Synchronous attendance |
Mastery of the theoretical and practical concepts of the subject. |
50% |
|
Participation, papers and case studies |
On-site and online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
50% |
Extraordinary call
|
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken in which the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge will be evaluated. |
RESOURCES
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*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
SCENARIO 2: Groups with a limited number of students in the classroom.
|
Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Lectures: Master classes Lectures on theory and general examples |
100% on site |
Development of 45 sessions of participatory master classes, lasting one hour each, held in the classroom. |
|
Practical classes: Practical activities Discussions Resolution of exercises or cases Presentations |
100% on site |
Development of 15 practical sessions, one hour long each, carried out in the classroom. |
|
Tutorials |
Face-to-face + Online |
Some tutoring sessions will be done face-to-face and others online (synchronous and asynchronous) |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Synchronous attendance |
Mastery of the theoretical and practical concepts of the subject |
70% |
|
Participation, papers and case studies |
Face-to-face and online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
30% |
Extraordinary call
|
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken in which the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge will be evaluated. |
RESOURCES
|
*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
|
Training Activities |
Format (face-to-face/online) |
Teaching methodology |
|
Lectures: Master classes Lectures on theory and general examples |
Non-attendance |
30 sessions of participatory master classes, by videoconference. In these sessions, besides exposing the theory with examples, the study materials and the online resources to study the contents of the subject will be exposed. 15 sessions (synchronous or asynchronous) for individual and collective monitoring of the progress of students in the subject: supervision of work or cases, clarification of doubts, evaluation of the understanding of the contents, etc. |
|
Practical classes: Practical activities Debates Resolution of exercises or cases Presentations/exposures of the contents, etc. |
Non-attendance |
15 practical sessions for synchronous and asynchronous online training activities |
|
Tutorials |
Non-attendance |
All tutoring sessions will be conducted online, both synchronously and asynchronously: e-mail, video conferences, video calls and forums. |
SYSTEM OF EVALUATION
Ordinary convocation
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Online (synchronous) |
Mastery of the theoretical and practical concepts of the subject |
50% |
|
Participation, papers and case studies |
Online (synchronous and asynchronous) |
Correct resolution of case studies and discussion of results Production and presentation of works. Participation in debates. |
50% |
Extraordinary call
In an extraordinary session, students will be guaranteed to pass the course and, if necessary, obtain the maximum mark. In this sense, an additional written test will be taken online to evaluate the acquisition of theoretical and practical knowledge and the resolution of problems or marketing issues by applying this knowledge.
|
*Our own technical means provided by the University of Jaén, for example, the Virtual Teaching and IT services of the University of Jaén, the ILIAS platform, as well as GSuite Meet. *New means of communication with students are used, such as Skype, for online, synchronous, individual tutoring. In addition to the usual, face-to-face and online asynchronous (email and forums). |
RESOURCES
Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén
Data Protection Delegate: dpo@ujaen.es
Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.
Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.
Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.
Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.
Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es
Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es
Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es
Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching
Period for record storage: Images will be kept during legal term according to regulations in force
Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents
Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality
Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es