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Syllabus 2022-23 - 11122006 - Marketing Management 3 (Dirección de marketing III)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Administración y dirección de empresas |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2022-23 |
COURSE: | Marketing Management 3 |
NAME: Marketing Management 3 | |||||
CODE: 11122006 | ACADEMIC YEAR: 2022-23 | ||||
LANGUAGE: English | LEVEL: 3 | ||||
ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC |
NAME: CABRERA GALLARDO, FRANCISCO | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
OFFICE NO.: D3 - 107 | E-MAIL: fcabrera@ujaen.es | P: - |
WEBSITE: - | ||
ORCID: - | ||
LANGUAGE: - | LEVEL: 3 |
ITEM 1. THE DESIGN AND DISTRIBUTION CHANNEL CHOICE
ITEM 2. INTERNAL RELATIONS IN THE DISTRIBUTION CHANNEL.
ITEM 3. SPATIAL ORGANIZATION OF COMMERCIAL DISTRIBUTION
ITEM 4. THE MANAGEMENT OF THE POINT OF SALE AND THE ASSIGNMENT
ITEM 5. COMMERCIAL COMMUNICATION
ITEM 6. ADVERTISING
ITEM 7. THE PROMOTION OF SALES AND PUBLIC RELATIONS
ITEM 8. DIRECT MARKETING AND PERSONAL SALE
ITEM 9. ONLINE MARKETING AND SOCIAL MEDIA MARKETING
M-02 Presentation of theory and general examples
M-05 Practical activities
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
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argumentative answers in this subject, the student will have
to take care of both spelling and grammar, the student must take
care of both spelling and grammar in all the documents he/she
submits to the teaching staff to the teachers of the course.
Texts must be grammatically and orthographically correct to facilitate understanding. understanding. If they are not understandable, they will not be evaluated. In the case of spelling mistakes may lead the student to fail the subject, depending on the seriousness of the mistakes. The students of the University of Jaén have the inexcusable duty to accept as good academic practice that of refrain from using or cooperating in fraudulent procedures in the evaluation tests, in the work carried out or in the in the assessment tests, in the work carried out or in official University documents. In the assessment tests it is strictly forbidden to It is strictly forbidden to carry any type of device, notes and teaching material for the subject, except for that publicly authorised by the teaching staff in each assessment session, which will be communicated to the students sufficiently in advance of the test.
The teaching staff shall be empowered to take the measures they deem appropriate to reprimand and, where appropriate, expel the student or the The teacher shall be empowered to take the necessary measures to reprimand and, if necessary, expel from the test the student who commits fraud in the assessment, especially in the case of written tests. The fraudulent fraudulent performance of any of the tests required in the assessment of any subject will result in a mark of 0 in the corresponding exam session and in the corresponding exam. 0 in the corresponding exam session and the student's file will request that he/she cannot take the subject in the following exam sessions. the subject in the remaining examinations of that year and during the following academic year.
At any time during the assessment
test, the teaching staff may request the student's identification
of the student, who must prove his or her identity by showing his
or her student card, national identity card, passport or passport.
student card, national identity card, passport or any other
officially recognised identification. If the student fails to
identify him/herself properly, he/she may be expelled from the
test, being considered for
all purposes as if he/she had not taken the test. If the
student does not identify himself/herself properly, he/she
may be expelled from the test, and it will be considered for
all purposes as if he/she had not taken it.
Finally, in order to pass the subject, the student must
obtain at least 50% of the mark for the written exam.
Once this mark has been achieved, the marks for the rest of
the qualifying activities may be added to make up
the final mark.
- Principles of Marketing. Edition: 17. Author: Kotler, Philip. Publisher: Pearson (Library)
- Retail Management. A Strategic Approach.. Edition: 12. Author: Barry Berman and Joel R. Evans. Publisher: Pearson (Library)
- Marketing Management. Edition: 3ª. Author: Greg W. Marshall, Mark W. Johnston. Publisher: McGraw Hill (Library)
- Marketing management : analysis, planning, implementation, and control. Edition: 9ª. Author: Philip Kotler. Publisher: Prentice Hall International (Library)
TEACHING METHODOLOGY AND TRAINING ACTIVITIES
Training activities |
Format (face-toface/online)
|
Teaching methodology |
M-02 Presentation of theory and general examples
|
On-site at 25-50% |
Development of 45 sessions of participatory master classes, of one-hour duration each, held in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students.
|
M-05 Practical activities |
On-site at 25-50%. |
Development of 15 practical sessions, one hour long each, carried out in the classroom and transmitted by ideoconference to the rest of the group. Periodic rotation of students.
|
EVALUATION SYSTEM
Evaluation test |
Format (face-toface/ online synchronous or asynchronous)
|
Description |
Percentage |
Written, theoretical and practical exam |
100% synchronous attendance
|
Mastery of the theoretical and practical concepts of the subject
|
50%
|
Practical works, cases and test
|
100% Online synchronous and asynchronous
|
Correct resolution of case studies, test and discussion of results
|
50% |
Resources *Own technical means provided by the University of Jaen. *New means of communication with the student body are used, such as WhatsApp, Skype y GSuite.
|
TEACHING METHODOLOGY AND TRAINING ACTIVITIES
Training activities |
Format (face-toface/online)
|
Teaching methodology |
M-02 Presentation of theory and general examples
|
Non-presential |
Replacement of the 45 sessions of participatory master classes with sessions conducted by videoconference (synchronous) and explanatory videos (asynchronous). |
M-05 Practical activities |
Non-presential |
Replacement of the 15 practical sessions by asynchronous online training activities. |
EVALUATION SYSTEM
Evaluation test |
Format (face-toface/ online synchronous or asynchronous)
|
Description |
Percentage |
Written, theoretical and practical exam |
Online synchronous online 100% |
Mastery of the theoretical and practical concepts of the subject
|
50%
|
Practical works, cases and test
|
Online synchronous online 100% |
Correct resolution of case studies, test and discussion of results
|
50% |
Resources *Own technical means provided by the University of Jaen. |
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