Universidad de Jaén

Introduction: The strategic direction of the company

Globalization and the strategic decision of internationalization: globalization of the economy and the company, factors that promote globalization, relationship between globalization and business strategy, business implications.

Concept of business internationalization, theories, approaches and models that explain the internationalization of the company.

Approaches to the international company: typology of international companies, parts that integrate the business strategy and selection of foreign markets.

The forms of entry into the development of the international strategy: the choice of the mode of entry, typology of modes of entry, factors to be considered in the choice of the mode of entry and political risk.

The process of implementation of the international strategy: organization (centralization/decentralization), organizational design of the international company and cultural problems in the internationalization of the company.

Business cooperation: concept and arguments that justify cooperation agreements, typology of strategic alliances and key aspects and use of cooperation agreements in the development of international strategy.

LECTURES IN LARGE GROUP: - INTRODUCTORY ACTIVITIES. - MASTER SESSION. - PRESENTATION OF THEORY AND GENERAL EXAMPLES. 

LECTURES IN PRACTICE GROUPS: - PRACTICAL ACTIVITIES. - DEBATES. - RESOLUTION OF PRACTICAL CASES; SIMULATIO. -PRESENTATIONS AND EXHIBITIONS.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The subject is face-to-face, students should know that it is essential to attend theory and practice lectures, as well as they have to develop the practice exercises during the teaching semester.  The only way for a student to access the practical contents, statements and their solution is by attending the lectures of the subject. Thus, throughout the semester, there will be exercises and practical activities proposed and explained in the lectures. Only students who attend the lectures can participate in them. In this way, without having attended the lecture you will not be able to participate in these exercises and practical activities.  There will be a final test, exam, of the theoretical concepts of the subject (5 points maximum) and a final test, exam, of the practical contents of the subject (5 points maximum) will be carried out. If in the final test of the theoretical concepts, the student does not reach a minimum of 2 points, the grade obtained will not be added to that which corresponds to the grade of the final test of the practical contents.  

With active participation in class, debates and forums, the E35, G21, G7 and G14 competitions will be attended.  

With the final test of the theoretical concepts, the E12B, G23, G28 and G3 competences will be evaluated.  

With the final test of the practical contents, the competences E11, G21, G23, G26, G7 and G3 will be evaluated.

EVALUATION SYSTEM

There will be a final test, exam, of the theoretical concepts of the subject (5 points maximum) and a final test, exam, of the practical contents of the subject (5 points maximum) will be carried out.

Methodology and activities

In a non-face-to-face scenario, face-to-face teaching as well as face-to-face tutorials are replaced by virtual teaching through the use of synchronous and asynchronous activities.

EVALUATION SYSTEM

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es