Menú local
Syllabus 2022-23 - 11112006 - Marketing Management 3 (Dirección de marketing III)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Administración y dirección de empresas (11112006) |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| DEGREE: | Doble Grado en Administración y dirección de empresas y Finanzas y contabil (11912026) |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2022-23 |
| COURSE: | Marketing Management 3 |
| NAME: Marketing Management 3 | |||||
| CODE: 11112006 (*) | ACADEMIC YEAR: 2022-23 | ||||
| LANGUAGE: English | LEVEL: 3 | ||||
| ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC | |||
| NAME: GUTIÉRREZ SALCEDO, MARÍA | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 122 | E-MAIL: msalcedo@ujaen.es | P: 953213371 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-8874-8069 | ||
| LANGUAGE: - | LEVEL: 3 | |
| NAME: CARRILLO LABELLA, ROCÍO | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - D-3 176 | E-MAIL: rlabella@ujaen.es | P: 953212040 |
| WEBSITE: rlabella@ujaen.es | ||
| ORCID: https://orcid.org/0000-0003-0563-1656 | ||
| LANGUAGE: - | LEVEL: 3 | |
ITEM 1. THE DESIGN AND DISTRIBUTION CHANNEL CHOICE
ITEM 2. INTERNAL RELATIONS IN THE DISTRIBUTION CHANNEL.
ITEM 3. SPATIAL ORGANIZATION OF COMMERCIAL DISTRIBUTION
ITEM 4. THE MANAGEMENT OF THE POINT OF SALE AND THE ASSIGNMENT
ITEM 5. COMMERCIAL COMMUNICATION
ITEM 6. ADVERTISING
ITEM 7. THE PROMOTION OF SALES AND PUBLIC RELATIONS
ITEM 8. DIRECT MARKETING AND PERSONAL SALE
ITEM 9. ONLINE MARKETING AND SOCIAL MEDIA MARKETING
M-02 Presentation of theory and general examples
M-05 Practical activities
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
To pass the course the student must obtain as pre least 50% of the score on the written exam test requirement. Once this is achieved score may add notes relating to other activities that configure scoring the final grade.
|
Teaching methodology and training activities |
|||
|
Training activities |
Format (face-to-face/online) |
Teaching methodology |
|
|
M-02 Presentation of theory and general examples |
On-site at 25-50%. |
Development of 45 sessions of participatory master classes, of one hour duration each, held in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students. |
|
|
M-05 Practical activities |
On-site at 25-50%. |
Development of 15 practical sessions, one hour long each, carried out in the classroom and transmitted by videoconference to the rest of the group. Periodic rotation of students. |
|
|
Evaluation system |
|||
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
100% synchronous attendance |
Mastery of the theoretical and practical concepts of the subject |
50% |
|
Works, cases and practical exercises |
Online asynchronous 100%. |
Correct resolution of case studies, exercises and discussion of results |
50% |
|
Resources |
|||
|
|||
|
Teaching methodology and training activities |
|||
|
Training activities |
Format (face-to-face/online) |
Teaching methodology |
|
|
M-02 Presentation of theory and general examples |
Non-presential |
Replacement of the 45 sessions of participatory master classes with sessions conducted by videoconference (synchronous) and explanatory videos (asynchronous). |
|
|
M-05 Practical activities |
Non-presential |
Replacement of the 15 practical sessions by asynchronous online training activities. |
|
|
Evaluation system |
|||
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Written, theoretical and practical exam |
Online synchronous online 100% |
Mastery of the theoretical and practical concepts of the subject |
50% |
|
Works, cases and practical exercises |
Online asynchronous 100%. |
Correct resolution of case studies, exercises and discussion of results |
50% |
|
Resources |
|||
|
|||
Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén
Data Protection Delegate: dpo@ujaen.es
Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.
Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.
Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.
Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.
Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es
Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es
Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es
Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching
Period for record storage: Images will be kept during legal term according to regulations in force
Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents
Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality
Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es