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Syllabus 2021-22 - 78412011 - New Business Models (Nuevos modelos de negocio)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster Univ. en Industria conectada
FACULTY: SCHOOL OF ENGINEERING OF LINARES
ACADEMIC YEAR: 2021-22
COURSE: New Business Models
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: New Business Models
CODE: 78412011 ACADEMIC YEAR: 2021-22
LANGUAGE: English LEVEL: 2
ECTS CREDITS: 3.0 YEAR: 1 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: BRUQUE CÁMARA, SEBASTIÁN JUAN
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: - E-MAIL: - P: -
WEBSITE: -
ORCID: https://orcid.org/0000-0002-7330-6639
LANGUAGE: - LEVEL: 2
3. CONTENT DESCRIPTION

New business models: definitions and background

New business models: towards digital business models

Classification of chain e-business models

Classification of business models: static classifications

Timmers

Rappa

Dynamic classifications of business models: Canvas method and Lean Startup

Industry-based applications of business models: Business models in Industry 4.0 and in digital logistics

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

We will use several teaching methodologies; lectures, individual work and the individual follow-up. Class attendance will be an element that we will take into account as well as individual or group participation regarding the proposed activities. The analysis of audiovisual and digital material will be included to illustrate business models. We will include at least 3 case study analysis related to business models as well as the deployment of at least one application example of CANVAS method. At least one seminar will be included delivered by a young entrepreneur or expert in the practical application of new business models.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

International students who do not speak Spanish will be provided with materials in English so that they can carry out an independent study Schedule. International students should regularly attend tutorial support sessions and are due to deliver at least two case study analyses as well as a final Project on New Business Models. They may choose between a final exam or a final presentation. Final exam or final presentation will be 3 points worth, regular attendance to tutorial support sessios will be 2 points. Case study analyses and final Project will be 5 points worth.

6. BOOKLIST
MAIN BOOKLIST:
  • Value proposition design : how to create products and services customers want. Edition: -. Author: Osterwalder, Alexander, author. Publisher: -  (Library)
  • The lean startup : how constant innovation creates radically successful businesses. Edition: -. Author: Ries, Eric. Publisher: London : Portfolio Penguin, cop. 2011  (Library)
  • Business model design and learning [Recurso electrónico]: a strategic guide. Edition: 1st ed. Author: Spencer, Barbara. Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013  (Library)
  • Business model you [electronic resource] : a one-page method for reinventing your career written by Tim Clark, in collaboration with Alexander Osterwalder and Yves Pigneur ; designed by Alan Smith and Trish Papadakos ; edited by Megan Lacey ; production assistance Patrick van der Pijl.. Edition: 1st edition. Author: Clark, Tim.. Publisher: Wiley  (Library)
ADDITIONAL BOOKLIST:
  • Business Process Model and Notation [Recurso electrónico] : 4th International Workshop, BPMN 2012, V. Edition: -. Author: Mendling, Jan. Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012  (Library)
  • Managing Green Business Model Transformations [Recurso electrónico]. Edition: -. Author: Sommer, Axel.. Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012  (Library)
7. VIRTUAL / CLASSROOM TEACHING SCENARIO

In multimodal version, we will keep face to face or online classes according to capacity limitations in classroom. The rest of the teaching/learning experience and evaluation will remain the same as it has been described in this teaching guide.

8. VIRTUAL TEACHING SCENARIO

All activities will move to online resources including exams. Google Meet will be preferrably the platform to be used.

DATA PROTECTION CLAUSE (on line exams)

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

CLASS RECORDING CLAUSE PERSONAL DATA PROTECTION

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es