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Syllabus 2021-22 - 11613008 - Tourist Market Research (Investigación de mercados turísticos)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Turismo |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2021-22 |
| COURSE: | Tourist Market Research |
| NAME: Tourist Market Research | |||||
| CODE: 11613008 | ACADEMIC YEAR: 2021-22 | ||||
| LANGUAGE: English | LEVEL: 2 | ||||
| ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC | |||
| NAME: GARRIDO CASTRO, ELISA | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 107 | E-MAIL: egcastro@ujaen.es | P: 953211713 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0001-5806-9076 | ||
| LANGUAGE: - | LEVEL: 2 | |
LESSON 1: GLOBALIZATION OF MARKETS AND INTERNATIONAL MARKETING RESEARCH.
LESSON 2. MEASUREMENT AND SCALING.
LESSON 3. SURVEY AND QUESTIONNAIRE DESIGN.
LESSON 4. PLANNING A PROJECT.
LESSON 5. SELECTING A SAMPLE.
LESSON 6. QUANTITATIVE RESEARCH IN TOURISM.
LESSON 7. QUALITATIVE RESEARCH IN TOURISM.
LESSON 8: ONLINE AND OTHER SECONDARY DATA SOURCE.
LESSON 9: OBSERVATIONAL AND TRAKING METHODS.
LESSON 10. PRESENTING AND PUBLISHING THE RESULTS.
Classes in Spanish with tutorials, materials and exam in English only for international students.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The final theoretical and practical test will involve the 100% of the final assessment.
- Research methods in tourism, hospitality and events management Paul Brunt, Susan Horner, Natalie Semley. Edition: -. Author: Brunt, Paul. Publisher: SAGE (Library)
- Marketing research : an international approach Marcus J. Schmidt, Svend Hollensen. Edition: -. Author: Schmidt, Marcus. Publisher: Pearson Education Limited (Library)
- Concise Guide to Market Research [electronic resource] : The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt, Erik Mooi.. Edition: 2nd ed. 2014.. Author: Sarstedt, Marko. author.. Publisher: Springer Berlin Heidelberg (Library)
- Market research handbook [electronic resource].. Edition: 5th ed.. Author: Hamersveld, Mario van.. Publisher: John Wiley & Sons (Library)
1- teaching methodology and training activities
Blended learning scenario 1
( Groups with a number of students above the limited classroom capacity)
|
Training activities |
Format (face-to-face/online) |
Teaching methodology description |
|
45 Theory sessions on the contents of the syllabus in Spanish |
Face-to-face 25%-50%
|
45 Face-to-face sessions of participatory master classes, lasting one hour each, held in the classroom and broadcast by videoconference to the rest of the group. Periodic rotation of students. |
|
15 Problem solving or exercises sessions in Spanish |
Face-to-face 25%-50%
|
15 Face-to-face sessions, lasting one hour each. H eld in the classroom and broadcast by videoconference to the rest of the group. Periodic rotation of students. The resolution of problems and exercises favours the capacity of analysis and synthesis by solving projects in small groups. |
|
Tutorials in English |
Face to face+ Online |
Face-to-face + Online Tutorials. Some tutorial sessions will be conducted face-to-face and others online. |
Blended learning scenario 2
(Groups with a number of students below the limited classroom capacity)
|
Training activities |
Format (face-to-face/online) |
Teaching methodology description |
|
45 Theory sessions on the contents of the syllabus in Spanish |
Face-to-face 100% |
45 Face-to-face sessions of participatory master classes, lasting one hour each, held in the classroom. |
|
15 Problem solving or exercises sessions in Spanish |
Face-to-face 100% |
15 Face-to-face sessions, lasting one hour each. H eld in the classroom. The resolution of problems and exercises favours the capacity of analysis and synthesis by solving projects in small groups. |
|
Tutorials in English |
Face-to-face+ Online |
Face-to-face + Online Tutorials. Some tutorial sessions will be conducted face-to-face and others online.
|
2- EVALUATION SYSTEM
Evaluation in a blended learning scenario
Ordinary call
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Final exam in English |
Face-to-face or online (synchronous) |
A final written exam, in which the students have questions of a theoretical and practical nature. It can be online and recorded with image and sound (in the case of a group of students above the limited classroom capacity). |
100% |
Extraordinary call
|
Evaluation test. |
Format (face-to-face/online ) |
Description |
Percentage |
|
Final exam in English |
Face-to-face or online (synchronous) |
A final written exam, in which the students have questions of a theoretical and practical nature. It can be online and recorded with image and sound (in the case of a group of students above the limited classroom capacity). |
100% |
3- RESOURCES
In the case of blended learning scenario, the classes will be held in the classroom depending of the size of the group, the capacity can be limited to 25%-50% according to the indications of the Centre. In that case, the groups will rotate weekly and those who are not in the classroom will be able to follow the class broadcasted synchronously, as indicated by the Rectorate.
The virtual learning platform will be used for:
- Providing the slides of the presentations and other teaching
material.
- To perform the tasks needed for the continuous assessment
and the final exam, if it cannot be carried out in person.
- A forum will be created to help the learning process of the
students; there they can share their doubts and queries.
- Mailing to participants with all the information they need
to know.
The students will be able to use the University of Jaén's library to use the recommended bibliography in the teaching guide.
1- teaching methodology and training activities
Distance learning scenario 3
|
Training activities
|
Format (face-to face/online) |
Teaching methodology description |
|
45 Theory sessions on the contents of the syllabus in Spanish |
Online |
45 Synchronous online sessions of participatory master classes, lasting one hour each, held in the classroom. |
|
15 Problem solving or exercises sessions in Spanish |
Online |
15 Synchronous online sessions, lasting one hour each. |
|
Tutorials in English |
Online |
Online Tutorials. All the tutorial sessions will be conducted online. |
2- EVALUATION SYSTEM
Evaluation in a distance learning scenario.
Ordinary call
|
Evaluation test |
Format (face-to-face/online synchronous or asynchronous) |
Description |
Percentage |
|
Final exam in English |
Online (synchronous) |
A final written exam, in which the students have questions of a theoretical and practical nature. It will be online and recorded with image and sound. |
100% |
Extraordinary call
|
Evaluation test |
Format (face-to-face/online ) |
Description |
Percentage |
|
Final exam in English |
Online (synchronous) |
A final written exam, in which the students have questions of a theoretical and practical nature. It will be online and recorded with image and sound. |
100%. |
3- RESOURCES
In the distance learning scenario, the classes will be held through videoconference synchronously.
The virtual learning platform will be used for:
- Providing the slides of the presentations and other teaching material.
- To perform the tasks needed for the continuous assessment and the final exam, if it cannot be carried out in person.
- A forum will be created to help the learning process of the students; there they can share their doubts and queries.
- Mailing to participants with all the information they need to know.
The students will be able to use the University of Jaén's library to use the recommended bibliography in the teaching guide.
Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén
Data Protection Delegate: dpo@ujaen.es
Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.
Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.
Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.
Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.
Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es
Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es
Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es
Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching
Period for record storage: Images will be kept during legal term according to regulations in force
Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents
Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality
Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es