Universidad de Jaén

PART I: INFORMATION IN THE PUBLIC ADMINISTRATION

1. Information as a right
2. Freedom of expression and its limits. Ethics and deontology of the information professional
3. Differences between information, propaganda, advertising and public relations
4. Institutional communication

4.1. Communication policy

4.2. The communication plan

4.3. Corporate identity

1. Influence of information technologies in today's society

5.1. Subjects of the other intellectual property rights

5.2. Image right

1. Informative objectivity

6.1. The sources: the pillar of credibility

6.2. Types of sources

PART II: INSTRUMENTS IN INFORMATION MANAGEMENT

1. Electoral campaigns

7.1. Campaigns as a communication forum

7.2. Mass media and elections

1. Information according to content: local and provincial information. Basic concepts, language and specialized sources
2. Spanish language and information. Informational writing and writing rules
3. The impact of information technologies in the world.

10.1. Internet applications to corporate communication

10.2. Internet as a professional tool for communication technicians

10.3. The impact of information technologies in the world

10.4. Internet applications to corporate communication

10.5. Internet as a professional tool for communication technicians

1. The press office and the communication policies of the organizations
2. Team and collaborative work

12.1. Communication skills: interpersonal and group communication

12.2. Personal leadership

1. Press conferences and debates: purpose and organization
2. Audiovisual language

14.1. Image and text, the audiovisual script and the types of script

14.2. Editing, voice over and editing

The course is eminently practical, focused on the development of debates, proposals, analysis, etc. in the classroom.

In order to achieve the competencies included in this syllabus and the learning results, the students will be involved in an eminently participative and active methodology.

Along the semester, press and audiovisual media will be used for teaching purposes, providing the students with the resources required to display a critical understanding of the reality in which they will work as professionals.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The theoretical content will be evaluated through a test-type exam. The practical content will be evaluated through the completion of four group practical activities. Attendance will be evaluated through active class participation.

Plagiarism is an offence that will result in a failing grade for the semester course. Likewise, topic summaries or work presentations with more than three misspellings will not pass.

Any question about the assessment system, subject monitoring, etc., can be raised in the scheduled tutorial sessions.

1. TEACHING METHODOLOGY AND TRAINING ACTIVITIES
Groups with a number of students above the limited capacity in the classroom.

Groups with a number of students below the limited capacity in the classroom.

2. EVALUATION SYSTEM

Ordinary call

Extraordinary call

The same procedure is maintained as for the ordinary call. If at least 50% of the test questions were answered correctly, the results would be saved.

Students who do not pass the exam must contact the teachers within a maximum period of 15 days after the publication of the official results, to determine the kind of exam or work they will have to do.

To pass the course it will be mandatory to have correctly done and submitted the proposed activities. Its description will be reflected in the virtual classroom and  explained during the first day of class.

3. RESOURCES

To follow online clases students must ensure that they have computer resources: an Internet connection and an institutional email account. The bibliographic resources available online will be specified in Virtual Teaching

1. TEACHING METHODOLOGY AND TRAINING ACTIVITIES  

2. EVALUATION SYSTEM

Ordinary Call

Extraordinary call

The same procedure is maintained as for the ordinary call. If at least 50% of the test questions were answered correctly, the results would be saved.

Students who do not pass the exam must contact the teachers within a maximum period of 15 days after the publication of the official results, to determine the kind of exam or work they will have to do.

To pass the course it will be mandatory to have correctly done and submitted the proposed activities. Its description will be reflected in the virtual classroom and  explained during the first day of class.

3. RESOURCES

To follow online clases students must ensure that they have computer resources: an Internet connection and an institutional email account. The bibliographic resources available online will be specified in Virtual Teaching

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es