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Syllabus 2021-22 - 11122006 - Marketing Management 3 (Dirección de marketing III)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Administración y dirección de empresas
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2021-22
COURSE: Marketing Management 3
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Marketing Management 3
CODE: 11122006 ACADEMIC YEAR: 2021-22
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: GUTIÉRREZ SALCEDO, MARÍA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
OFFICE NO.: D3 - 122 E-MAIL: msalcedo@ujaen.es P: 953213371
WEBSITE: -
ORCID: https://orcid.org/0000-0002-8874-8069
LANGUAGE: - LEVEL: 3
3. CONTENT DESCRIPTION

ITEM 1. THE DESIGN AND DISTRIBUTION CHANNEL CHOICE

ITEM 2. INTERNAL RELATIONS IN THE DISTRIBUTION CHANNEL.

ITEM 3. SPATIAL ORGANIZATION OF COMMERCIAL DISTRIBUTION

ITEM 4. THE MANAGEMENT OF THE POINT OF SALE AND THE ASSIGNMENT

ITEM 5. COMMERCIAL COMMUNICATION

ITEM 6. ADVERTISING

ITEM 7. THE PROMOTION OF SALES AND PUBLIC RELATIONS

ITEM 8. DIRECT MARKETING AND PERSONAL SALE

ITEM 9. ONLINE MARKETING AND SOCIAL MEDIA MARKETING

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

M-02 Presentation of theory and general examples
M-05 Practical activities

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The grading system will be governed by the provisions of Royal Decree 1125/2003 of 5 September, which establishes the European credit system and the grading system for university degrees. European credit system and the grading system for official university degrees. official university qualifications.
Given the importance of the ability to write reports and argumentative answers in this subject, the student will have to take care of both spelling and grammar, the student must take care of both spelling and grammar in all the documents he/she submits to the teaching staff. to the teachers of the course. Texts must be grammatically and orthographically correct to facilitate understanding. understanding. If they are not understandable, they will not be evaluated. In the case of spelling mistakes may lead the student to fail the subject, depending on the seriousness of the mistakes. The students of the University of Jaén have the inexcusable duty to accept as good academic practice that of refrain from using or cooperating in fraudulent procedures in the evaluation tests, in the work carried out or in the in the assessment tests, in the work carried out or in official University documents. In the assessment tests it is strictly forbidden to
It is strictly forbidden to carry any type of device, notes and teaching material for the subject, except for that publicly authorised by the teaching staff in each assessment session, which will be communicated to the students sufficiently in advance of the test. The teaching staff shall be empowered to take the measures they deem appropriate to reprimand and, where appropriate, expel the student or the The teacher shall be empowered to take the necessary measures to reprimand and, if necessary, expel from the test the student who commits fraud in the assessment, especially in the case of written tests. The fraudulent fraudulent performance of any of the tests required in the assessment of any subject will result in a mark of 0 in the corresponding exam session and in the corresponding exam. 0 in the corresponding exam session and the student's file will request that he/she cannot take the subject in the following exam sessions. the subject in the remaining examinations of that year and during the following academic year.
following academic year. At any time during the assessment test, the teaching staff may request the student's identification of the student, who must prove his or her identity by showing his or her student card, national identity card, passport or passport. student card, national identity card, passport or any other officially recognised identification.
If the student fails to identify him/herself properly, he/she may be expelled from the test, being considered for all purposes as if he/she had not taken the test. If the student does not identify himself/herself properly, he/she may be expelled from the test, and it will be considered for all purposes as if he/she had not taken it.
Finally, in order to pass the subject, the student must obtain at least 50% of the mark for the written exam. Once this mark has been achieved, the marks for the rest of the qualifying activities may be added to make up the final mark.
In the extraordinary exam sessions, it will be guaranteed that students can pass the subject and, if necessary, obtain the maximum mark, through the correct completion of the assessment tests necessary to pass both the theoretical and practical content.

6. BOOKLIST
MAIN BOOKLIST:
  • Principles of Marketing, 17 e. Edition: -. Author: Kotler, Philip. Publisher: Pearson  (Library)
  • Retail Management. A Strategic Approach. Edition: 12. Author: Barry Berman and Joel R. Evans. Publisher: Pearson
  • Marketing Management Greg W. Marshall, Mark W. Johnston. Edition: 3rd. ed.. Author: Marshall, Greg W.. Publisher: McGraw Hill  (Library)
ADDITIONAL BOOKLIST:
  • Marketing management : analysis, planning, implementation, and control Philip Kotler. Edition: 9th ed.. Author: Kotler, Philip. Publisher: Prentice Hall International,  (Library)
7. VIRTUAL / CLASSROOM TEACHING SCENARIO

Teaching methodology and training activities

Training activities

Format (face-to-face/online)

Teaching methodology

M-02 Presentation of theory and general examples

On-site at 25-50%.

Development of 45 sessions of participatory master classes, of one hour duration each, held in the classroom and transmitted by videoconference to the rest of the group.

Periodic rotation of students.

M-05 Practical activities

On-site at 25-50%.

Development of 15 practical sessions, one hour long each, carried out in the classroom and transmitted by videoconference to the rest of the group.

Periodic rotation of students.

Evaluation system

Evaluation test

Format (face-to-face/online synchronous or asynchronous)

Description

Percentage

Written, theoretical and practical exam

100% synchronous attendance

Mastery of the theoretical and practical concepts of the subject

50%

Works, cases and practical exercises

Online asynchronous 100%.

Correct resolution of case studies, exercises and discussion of results

50%

Resources

  • Own technical means provided by the University of Jaen.

8. VIRTUAL TEACHING SCENARIO

Teaching methodology and training activities

Training activities

Format (face-to-face/online)

Teaching methodology

M-02 Presentation of theory and general examples

Non-presential

Replacement of the 45 sessions of participatory master classes with sessions conducted by videoconference (synchronous) and explanatory videos (asynchronous).

M-05 Practical activities

Non-presential

Replacement of the 15 practical sessions by asynchronous online training activities.

Evaluation system

Evaluation test

Format (face-to-face/online synchronous or asynchronous)

Description

Percentage

Written, theoretical and practical exam

Online synchronous online 100%

Mastery of the theoretical and practical concepts of the subject

50%

Works, cases and practical exercises

Online asynchronous 100%.

Correct resolution of case studies, exercises and discussion of results

50%

Resources

  • Own technical means provided by the University of Jaen.

DATA PROTECTION CLAUSE (on line exams)

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

CLASS RECORDING CLAUSE PERSONAL DATA PROTECTION

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es