Universidad de Jaén

The main contents to be developed are the following. Stimulation of creativity. Nature of the business creation process and its importance in a market economy. Elaboration of the Business Plan. Institutional programs to support entrepreneurship. Ethical principles of entrepreneurial activity.

The structure of these contents is as follows:

TOPIC 1. CONSIDERATIONS ON ENTREPRENEURSHIP
1.1. Entrepreneurship. Figures and statistics.
1.2. The entrepreneur and the entrepreneurial process.
1.3. Entrepreneurship support resources.
TOPIC 2. GENERATION OF THE BUSINESS IDEA
2.1. Generation of the business idea.
2.2. Creativity. Phases of the creative process.
2.3. Creativity techniques.
2.3. Practical application of creativity.
TOPIC 3. PRESENTATION OF THE BUSINESS PROJECT
3.1. The Canvas canvas.
3.2. The empathy maps
3.3. The business plan and its structure.
TOPIC 4. STRATEGIC PLAN
4.1. Internal analysis. Mission, vision, culture and values.
4.2. Definition and description of the sector. Analysis of the competitive environment.
4.3. Analysis of the general environment.
4.4. SWOT and CAME analysis.
SUBJECT 5. MARKETING PLAN
5.1. Strategic marketing. Segmentation, customer identification, sales estimation, market share and positioning strategy.
5.2 Operational marketing. Analysis of the classic marketing mix variables (product, price, distribution and communication). New variables that intensify marketing strategies.
TOPIC 6. OPERATIONS PLAN
6.1. Production process and service provision. Flow chart.
6.2. Company location and capacity.
6.3. Facilities and equipment.
6.4. Industrial property. Quality management systems, certifications, etc.
TOPIC 7. HUMAN RESOURCES PLAN
7.1. Organizational design. Organizational chart.
7.2. Job analysis.
7.3. Recruitment and selection policies.
7.4. Labor agreements and salary cost estimation.
SUBJECT 8. ECONOMIC-FINANCIAL PLAN
8.1. Investment plan. Sources of financing.
8.2. Forecast balance sheets
8.3. Profit and loss account
8.4. Forecast cash flow statements
8.5. Economic and financial ratios: NPV, IRR, profitability, solvency, break-even point, etc.
SUBJECT 9. LEGAL FORM AND PROCESSING
9.1. Considerations for the choice of the legal form of the company.
9.2. Corporate legal forms.
9.3. Process of constitution of the organization. Formalities and expenses.
TOPIC 10. PRESENTATION OF THE BUSINESS PROJECT
10.1. Executive summary
10.2. Presentation of the business idea. Public speaking techniques, prototypes and presentation strategies.

In order to achieve the indicated competencies, a combination of the following teaching techniques is proposed:

a. Participative lectures open to small debates, requesting collaboration, opinions and examples from the students, i.e., provocative lessons, discussion and support in questions. The classes are developed with the support of visual material, which is provided to the students (through virtual teaching).
b. Practical classes developed through different means: the case method; the approach of exercises; and mandatory group work, which must be developed in groups of up to 4 people, so as to promote learning through teamwork.
c. Tutorials. In person in the office and in the schedule established by the professor. Telematically after consultation by email with the professor.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

It should be remembered that the grading system will be governed by the provisions of RD 1125/2003 of September 5, 2003, which establishes the European credit system and the grading system for official university degrees. The continuous evaluation procedure is used because it is the most convenient for the acquisition of the established competences. The student's final grade will be determined by the sum of the following works:

1. Realization and oral defense of a business plan, following the criteria established by the professor. The business plan must have an extension of more than 40 pages, a structure according to the presentation of a business project and the application of techniques to assess the technical, commercial and economic-financial feasibility of the business idea proposed.
2. Class attendance, lectures and seminars: continuous class attendance and active participation of students will be assessed. For this purpose, the instruments used will be the observation and the teacher's notes, resulting from the dialectic and heuristic teaching methods. 
3. Performance of assignments, case studies and exercises. Throughout the course different practical exercises will be carried out to evaluate the mastery of the theoretical and operative knowledge of the contents exposed in the class. The evaluation criteria of these works will be subject to the structure of the exercise, the analytical and critical capacity of the student in its resolution, the quality and rigor of the documentation, the originality and the spelling and presentation. 

In a possible multimodal or mixed scenario, there would be no substantial changes with respect to the normal scenario. The same training activities would be carried out with blended teaching, with a degree of presence of 50%, incorporating synchronous activities through telematic means. In the development of face-to-face activities it is mandatory to follow the health recommendations.

1- TEACHING METHODOLOGY AND TRAINING ACTIVITIES
No changes with respect to the normal scenario
The tutorials will be carried out telematically after an appointment by e-mail with the professor.
2- EVALUATION SYSTEM
No changes with respect to the normal scenario.
3- RESOURCES
Use of online telematic means to replace part of the face-to-face training. E-mail will be the priority means of communication with the teacher. The use of the virtual platform and the Google Meet tool will be intensified for the development of training activities.

In a possible non face-to-face scenario there are no substantial changes with respect to the normal scenario. The same training activities are carried out with online teaching, with only synchronous activities carried out through telematic means.

1- TEACHING METHODOLOGY AND TRAINING ACTIVITIES
No changes with respect to the normal scenario. Online teaching.
The tutorials will be carried out telematically after an appointment by e-mail with the professor.
2- EVALUATION SYSTEM
The evaluation systems contemplated in the normal scenario are maintained.
3- RESOURCES
Use of online telematic means to replace face-to-face training. E-mail will be the priority means of communication with the teacher. The use of the virtual platform and the Google Meet tool for the development of training activities will be intensified.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es