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Syllabus 2021-22 - 11122003 - Business Creation (Creación de empresas)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Administración y dirección de empresas |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2021-22 |
COURSE: | Business Creation |
NAME: Business Creation | |||||
CODE: 11122003 | ACADEMIC YEAR: 2021-22 | ||||
LANGUAGE: English | LEVEL: 3 | ||||
ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: SC |
NAME: FERNÁNDEZ UCLÉS, DOMINGO | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
OFFICE NO.: D3 - 006 | E-MAIL: dfucles@ujaen.es | P: 953 213624 |
WEBSITE: http://www4.ujaen.es/~dfucles/ | ||
ORCID: - | ||
LANGUAGE: - | LEVEL: 3 |
The main contents to be developed are the following. Stimulation of creativity. Nature of the business creation process and its importance in a market economy. Elaboration of the Business Plan. Institutional programs to support entrepreneurship. Ethical principles of entrepreneurial activity.
The structure of these contents is as follows:
TOPIC 1. CONSIDERATIONS ON
ENTREPRENEURSHIP
1.1. Entrepreneurship. Figures and statistics.
1.2. The entrepreneur and the entrepreneurial process.
1.3. Entrepreneurship support resources.
TOPIC 2. GENERATION OF THE BUSINESS IDEA
2.1. Generation of the business idea.
2.2. Creativity. Phases of the creative process.
2.3. Creativity techniques.
2.3. Practical application of creativity.
TOPIC 3. PRESENTATION OF THE BUSINESS PROJECT
3.1. The Canvas canvas.
3.2. The empathy maps
3.3. The business plan and its structure.
TOPIC 4. STRATEGIC PLAN
4.1. Internal analysis. Mission, vision, culture and values.
4.2. Definition and description of the sector. Analysis of
the competitive environment.
4.3. Analysis of the general environment.
4.4. SWOT and CAME analysis.
SUBJECT 5. MARKETING PLAN
5.1. Strategic marketing. Segmentation, customer
identification, sales estimation, market share and positioning
strategy.
5.2 Operational marketing. Analysis of the classic marketing
mix variables (product, price, distribution and communication). New
variables that intensify marketing strategies.
TOPIC 6. OPERATIONS PLAN
6.1. Production process and service provision. Flow chart.
6.2. Company location and capacity.
6.3. Facilities and equipment.
6.4. Industrial property. Quality management systems,
certifications, etc.
TOPIC 7. HUMAN RESOURCES PLAN
7.1. Organizational design. Organizational chart.
7.2. Job analysis.
7.3. Recruitment and selection policies.
7.4. Labor agreements and salary cost estimation.
SUBJECT 8. ECONOMIC-FINANCIAL PLAN
8.1. Investment plan. Sources of financing.
8.2. Forecast balance sheets
8.3. Profit and loss account
8.4. Forecast cash flow statements
8.5. Economic and financial ratios: NPV, IRR, profitability,
solvency, break-even point, etc.
SUBJECT 9. LEGAL FORM AND PROCESSING
9.1. Considerations for the choice of the legal form of the
company.
9.2. Corporate legal forms.
9.3. Process of constitution of the organization. Formalities
and expenses.
TOPIC 10. PRESENTATION OF THE BUSINESS PROJECT
10.1. Executive summary
10.2. Presentation of the business idea. Public speaking
techniques, prototypes and presentation strategies.
In order to achieve the indicated competencies, a combination of the following teaching techniques is proposed:
a. Participative lectures open to small debates, requesting
collaboration, opinions and examples from the students, i.e.,
provocative lessons, discussion and support in questions. The
classes are developed with the support of visual material, which is
provided to the students (through virtual teaching).
b. Practical classes developed through different means: the
case method; the approach of exercises; and mandatory group work,
which must be developed in groups of up to 4 people, so as to
promote learning through teamwork.
c. Tutorials. In person in the office and in the schedule
established by the professor. Telematically after consultation by
email with the professor.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
It should be remembered that the grading system will be governed by the provisions of RD 1125/2003 of September 5, 2003, which establishes the European credit system and the grading system for official university degrees. The continuous evaluation procedure is used because it is the most convenient for the acquisition of the established competences. The student's final grade will be determined by the sum of the following works:
1. Realization and oral defense of
a business plan, following the criteria established by the
professor. The business plan must have an extension of more than 40
pages, a structure according to the presentation of a business
project and the application of techniques to assess the technical,
commercial and economic-financial feasibility of the business idea
proposed.
2. Class attendance, lectures and seminars: continuous class
attendance and active participation of students will be assessed.
For this purpose, the instruments used will be the observation and
the teacher's notes, resulting from the dialectic and heuristic
teaching methods.
3. Performance of assignments, case studies and exercises.
Throughout the course different practical exercises will be carried
out to evaluate the mastery of the theoretical and operative
knowledge of the contents exposed in the class. The evaluation
criteria of these works will be subject to the structure of the
exercise, the analytical and critical capacity of the student in
its resolution, the quality and rigor of the documentation, the
originality and the spelling and presentation.
- Business model creation : guide pratique pour les créateurs d'entreprise Sophie Racquez.. Edition: -. Author: Racquez, Sophie, author.. Publisher: EdiPro (Library)
In a possible multimodal or mixed scenario, there would be no substantial changes with respect to the normal scenario. The same training activities would be carried out with blended teaching, with a degree of presence of 50%, incorporating synchronous activities through telematic means. In the development of face-to-face activities it is mandatory to follow the health recommendations.
1- TEACHING METHODOLOGY AND
TRAINING ACTIVITIES
No changes with respect to the normal scenario
The tutorials will be carried out telematically after an
appointment by e-mail with the professor.
2- EVALUATION SYSTEM
No changes with respect to the normal scenario.
3- RESOURCES
Use of online telematic means to replace part of the
face-to-face training. E-mail will be the priority means of
communication with the teacher. The use of the virtual platform and
the Google Meet tool will be intensified for the development of
training activities.
In a possible non face-to-face scenario there are no substantial changes with respect to the normal scenario. The same training activities are carried out with online teaching, with only synchronous activities carried out through telematic means.
1- TEACHING METHODOLOGY AND
TRAINING ACTIVITIES
No changes with respect to the normal scenario. Online
teaching.
The tutorials will be carried out telematically after an
appointment by e-mail with the professor.
2- EVALUATION SYSTEM
The evaluation systems contemplated in the normal scenario
are maintained.
3- RESOURCES
Use of online telematic means to replace face-to-face
training. E-mail will be the priority means of communication with
the teacher. The use of the virtual platform and the Google Meet
tool for the development of training activities will be
intensified.
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Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es
Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching
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Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality
Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es