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Syllabus 2020-21 - 11812023 - Strategic Management 1 (Dirección estratégica I)

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  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Doble grado en Derecho y Administración y dirección de empresas
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2020-21
COURSE: Strategic Management 1
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Strategic Management 1
CODE: 11812023 ACADEMIC YEAR: 2020-21
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 6.0 YEAR: 5 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: GARCÍA MARTÍ, ELIA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D3-157 E-MAIL: egarcia@ujaen.es P: 953213014
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912
ORCID: https://orcid.org/0000-0001-8319-2754
LANGUAGE: English LEVEL: 3
3. CONTENT DESCRIPTION

About strategic management - Corporate objectives and values - Environmental analysis - Internal analysis -  Competitive advantages and strategies

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

The theoretical classes will be expository with the promotion of the student's participation. The practical classes will be developed throught exhibitions, case resolutions and other activities related to entrepreneurship and business management

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Active participation in class

Participation in the discussion

Participation in the group presentation

Case study analysis

Attendance of at least 80% of practical classes

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
  • Fundamentals of strategic management [Recurso electrónico]. Edition: 2nd. Author: -. Publisher: Cizur Menor, Navarra : Civitas Thomson-Reuters , 2018  (Library)
7. VIRTUAL / CLASSROOM TEACHING SCENARIO

Methodology

In the event that the capacity of the assigned classroom to teach the classes does not guarantee the safety distance, the classes, both master and practical sessions, will be taught in a rotational classroom mode with two subgroups al 50%, for which it will be divided the class list in two with the same number of students ordered in alphabetical order. The face-to-face will be on alternate days for each group, performingo live online broadcasting for the subgroup that does not have to attend.

Evaluation system

 The same evaluation instruments will be used as in the face-to-face modality, with weight modification. The weighs will be:

  • Attendance and participation (5%). Active participation in class and in the debates will be valued
  • The delivery of papers and written cases (45%)
  • Exam (50%). If the exam is to be conducted online, students must connect on the scheduled day and time to the google meet platform and have video and audio activated during the exam

Resources

The teacher will use the virtual teaching platform

Temporalization

In this scenario, the number of contact hours is reduced by 50% compared to the normal situation

8. VIRTUAL TEACHING SCENARIO

Methodology

In this case, all teaching will be taught by videoconference synchronously through the google meet tool.

Evaluation system

 The same evaluation instruments will be used as in the face-to-face modality, with weight modification. The weights will be:

  • Attendance and participation (5%). Active participation in class and in debates will be valued
  • The delivery of the papers and written cases (45%)
  • Exam (50%). The exam will be done online. Students must connect on the scheduled day and time to the google meet platform and have the video and audio activated during the exam

Resources

The teacher will use the virtual teaching platform

 

DATA PROTECTION CLAUSE (on line exams)

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

CLASS RECORDING CLAUSE PERSONAL DATA PROTECTION

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es