Universidad de Jaén

ITEM 1. CONCEPT OF PRODUCT AND LIFE-CYCLE.

1.1. Product concept

1.2. Typology of products

1.3. Product life-cycle management

ITEM 2. MARKETING SERVICES.

2.1. Service concept.

2.2. Characteristics of services.

2.3. Offer service management.

2.4. Management of service quality perceived by the customer.

2.5. The marketing approach in services.

ITEM 3. ATTRIBUTES OF PRODUCT: BRAND, PACKAGING AND LABEL.

3.1. Decisions on intangible aspects: the brand.

1. Definition and functions brand
2. Value and branding
3. Brand strategies
4. Private label

3.2. Decisions on tangible aspects: the packaging and label.

1. Concept and packaging functions
2. Effect pack presentation
3. Packaging change strategies
4. Concept and functions of the label

ITEM 4. DECISIONS ON PRODUCT PORTFOLIO.

4.1. Basics in product portfolio

4.2. Analysis of product portfolio

4.3. Portfolio strategies

4.4. Modification and Disposal

ITEM 5. FACTORS AND APPROACHES FOR PRICING.

5.1. Important factors for pricing decisions

5.2. Approaches to pricing

ITEM 6. PRICING STRATEGIES.

6.1. Pricing according to the product lyfe-cicle

1. Prices of innovation for market introduction
2. Pricing for the growth stage
3. Pricing for the maturity stage
4. Pricing for the decline stage

6.2. Pricing strategies

1. Pricing strategies for product portfolio
2. Price adjustment strategies
3. Price changes
4. Pricing and state policies

* PRACTICE: New product launch to the market.

M-02 Presentation of theory and general example

M-05 Practical activities

Monitoring good academic practices expected of students. Any unusual circumstances that occurred in the classroom enables teachers to take action as appropriate, including expulsion from the classroom.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The theoretical and practical written exam will allow teachers to assess learning outcomes R2 and R3.

Case studies and practical exercises will assess learning outcomes R2 and R3.

To pass the subject the student must obtain, as a prerequisite, at least 50% of the score related to the written exam test.Once this score is reached, you can add the notes relative to the rest of the scoring activities that make up the final grade.

In the extraordinary calls will ensure that students can pass the course, and if necessary, obtain the highest grade, through the proper completion of the testsevaluation necessary to overcome both the theoretical and practical contents.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es