Universidad de Jaén

The structure and contents proposed to achieve the established competences and results are presented below.

TOPIC 1. CONSIDERATIONS ON ENTREPRENEURSHIP

1.1. Entrepreneurship. Figures and statistics.

1.2. The entrepreneur and the entrepreneurial process

1.3. Entrepreneurship Support Resources

TOPIC 2. GENERATION OF THE BUSINESS IDEA

2.1. Generation of the business idea

2.2. Creativity. Phases of the creative process.

2.3. Creativity techniques.

2.3. Practical application of creativity.

TOPIC 3. PRESENTATION OF THE BUSINESS PROJECT

3.1. The Canvas

3.2. The maps of empathy

3.3. The business plan and its structure

ITEM 4. STRATEGIC PLAN

4.1. Internal analysis. Mission, vision, culture and values.

4.2. Definition and description of the sector Analysis of the competitive environment.

4.3. Analysis of the general environment

4.4. SWOT and CAME analysis

TOPIC 5. MARKETING PLAN

5.1. Strategic marketing. Segmentation, customer identification, sales estimates, market share and positioning strategy.

5.2 Operational marketing. Analysis of the classic variables of the marketing mix (product, price, distribution and communication). New variables that intensify marketing strategies.

TOPIC 6. OPERATIONS PLAN

6.1. Production process and service provision. Flow chart.

6.2. Location of the company and capacity.

6.3. Facilities and equipment.

6.4. Industrial property. Quality management systems, certifications, etc.

TOPIC 7. HUMAN RESOURCES PLAN

7.1. Organizational design. Organisational chart.

7.2. Analysis of the jobs.

7.3. Recruitment and selection policies.

7.4. Labour agreements and wage cost estimates.

TOPIC 8. ECONOMIC-FINANCIAL PLAN

8.1. Investment plan. Sources of funding

8.2. Pension balances

8.3. Profit and loss account

8.4. Cash flow statements

8.5. Economic and financial ratios: NPV, IRR, profitability, solvency, break-even point, etc.

ITEM 9. LEGAL FORM AND PROCESSING

9.1. Considerations for the choice of the legal form of the company

9.2. Business legal forms.

9.3. Process for setting up the organisation. Procedures and expenses.

TOPIC 10. PRESENTATION OF THE BUSINESS PROJECT

10.1. Executive summary

10.2. Exposition of the business idea. Public speaking techniques, prototypes and presentation strategies

In order to achieve the above competences, the following teaching techniques are proposed to be combined:

1. Participatory master classes open to the approach of small debates, requesting collaboration, opinions and examples from the students, that is to say, provocative lessons, discussion and support in questions. The classes are developed with the support of visual material, which is provided to the students (through virtual teaching).
2. Practical classes developed through different means: the case method; the approach of exercises; and group work of a mandatory nature, which must be developed in groups of up to 4 people, so as to encourage learning through teamwork.
3. Tutorials. In person in the office and at the time established by the teacher. Telematically, after consulting with the teacher by email.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

The procedure of continuous evaluation is used because it is the most convenient for the acquisition of the established competences. The student's final qualification will be determined by the sum of the following works:

1. Realization and oral defense of a business plan, following the criteria established by the teacher. The business plan must have more than 40 pages, a structure in accordance with the presentation of a business project and the application of techniques that allow the technical, commercial and economic-financial viability of the proposed business idea to be evaluated. The weighting of the business plan and its oral defence will respond to 60% of the final qualification.
2. Class attendance, lectures and seminars: continuous class attendance and active student participation will be valued. For this purpose, the instruments used will be observation and the teacher's notes, resulting from the dialectic and heuristic teaching methods. The weighting of this aspect in the final qualification will be 20%.
3. Performance of work, cases or exercises. Throughout the course different practical exercises will be carried out to evaluate the mastery of the theoretical and operational knowledge of the contents exposed in the class. The evaluation criteria of these works will be subject to the structure of the exercise, the analytical and critical capacity of the student in its resolution, the quality and rigor of the documentation, the originality and the spelling and presentation. This section has a weight of 20% in the final grade.

One of the characteristics of this course is the absence of a final exam as an evaluation instrument, because it is more convenient to measure the knowledge and competences acquired by the student through the continuous evaluation procedure, which culminates with the realization and presentation of a business plan. Any student who does not contribute to facilitating a good dynamic in the class with his/her behaviour and attitude will be asked to leave the class, with the corresponding disciplinary measures.

In a possible multimodal or mixed scenario there would be no substantial change from the normal scenario. The same training activities are carried out with mixed teaching, with a degree of attendance of 50%, incorporating synchronous activities through telematic means. The use of a mask is mandatory for the development of the classroom activities.

1. TEACHING METHODOLOGY AND TRAINING ACTIVITIES

No change from normal scenario

The tutorials will be developed in a telematic way after contacting the teacher by e-mail.

1. EVALUATION SYSTEM

No change from normal scenario

1. RESOURCES

Use of online telematic means to supplement part of the classroom training. E-mail will be the priority means of communication with the teacher. The use of the ILIAS platform and the Google Meet tool for the development of training activities is intensified.

In a possible non-presential scenario there is also no substantial change from the normal scenario. The same training activities are carried out with online teaching, without attendance, carrying out exclusively synchronous activities through telematic means.

1. TEACHING METHODOLOGY AND TRAINING ACTIVITIES

No change from the normal scenario. Online teaching.

Tutorials will be developed telematically after contacting the teacher by email.

1. EVALUATION SYSTEM

The evaluation systems contemplated in the normal scenario are maintained with the following variation: attendance and participation in activities will be reduced to 10% of the final mark. On the other hand, the elaboration and defense (online) of the business plan will have a weight of 70% of the final grade.

1. RESOURCES

Use of online telematic means to supplement classroom training. E-mail will be the priority means of communication with the teacher. The use of the ILIAS platform and the Google Meet tool for the development of training activities is intensified.

Institution in charge of data processing: Universidad de Jaén, Campus Las Lagunillas, s/n, 23071 Jaén

Data Protection Delegate: dpo@ujaen.es

Purpose: In accordance with the Universities Law and other national and regional regulations in force, carrying out exams and assessment tests corresponding to the courses students are registered in. In order to avoid frauds while sitting the exam, the exam will be answered using a videoconference system, being able the academic staff of the University of Jaén to compare and contrast the image of the person who is answering the exam with the student's photographic files. Likewise, in order to provide the exam with evidential content for revisions or claims, in accordance with current regulation frameworks, the exam will be recorded and stored.

Legitimacy: compliance with legal obligations (Universities Law) and other national and regional regulations currently in force.

Addressees: service providers who are the owners of the platforms where the exams are carried out and with whom the University of Jaén has signed the corresponding data access contracts.

Storage periods: those established in current in force regulations. In the specific case of exam videoconference recordings, not before the examination records and transcripts are closed or the exam can still be reviewed or challenged.

Rights: you can exercise your right of access, amendment, cancellation, opposition, suppression, limitation and portability by sending a letter to the postal or electronic address indicated above. In the event that you consider that your rights have been violated, you may submit a complaint to the Andalusian Council for Transparency and Data Protection www.ctpdandalucia.es

Person in charge: Universidad de Jaén, Paraje Las Lagunillas, s/n; Tel.953 212121; www.ujaen.es

Data protection delegate (DPO): TELEFÓNICA, S.A.U. ; Email: dpo@ujaen.es

Procedure aim: To manage proper recordings of teaching sessions with the aim of facilitating learning process under a multimodal and/or online teaching

Period for record storage: Images will be kept during legal term according to regulations in force

Legitimacy: Data will be managed according to legal regulations (Organic Law 6/2001, December 21, on Universities) and given consent provided by selecting corresponding box in legal admission documents

Data recipients (transfers or assignments): Any person allowed to get access to every teaching modality

Rights: You may exercise your rights of access, rectification, cancellation, portability, limitation of processing, deletion or, where appropriate, opposition. To exercise these rights, you must submit a written request to the Information, Registration and Electronic Administration Service of the University of Jaen at the address above, or by e-mail to the address above. You must specify which of these rights you are requesting to be satisfied and, at the same time, you must attach a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document that proves this representation and identification. Likewise, if you consider that your right to personal data protection has been violated, you may file a complaint with the Andalusian Data Protection and Transparency Council www.ctpdandalucia.es