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Syllabus 2019-20 - 14313007 - E-business (E-business)

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  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Ingeniería de telecomunicación (14313007)
FACULTY: SCHOOL OF ENGINEERING OF LINARES

DEGREE: Grado en Ingeniería telemática (14513004)
FACULTY: SCHOOL OF ENGINEERING OF LINARES

ACADEMIC YEAR: 2019-20
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: E-business
CODE: 14313007 (*) ACADEMIC YEAR: 2019-20
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 6.0 YEAR: - SEMESTER: SC
 
2. LECTURER BASIC INFORMATION
NAME: NÚÑEZ-CACHO UTRILLA, PEDRO VICTOR
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D - 157 E-MAIL: pnunez@ujaen.es P: 953648602
WEBSITE: www.ujaen.es
LANGUAGE: - LEVEL: 3
 
3. CONTENT DESCRIPTION

ART I: INTRODUCTION TO E-BUSINESS.
Topic 1: Introduction. The information and communications technology
Item 2: E-business: concepts and relationships
Item 3: Electronic Business: types of e-business
Item 4: Electronic Commerce
Concept 4.1.- e-commerce
4.2 Types of E-commerce
4.3 E-commerce between businesses (B2B)
4.4.- Markeplaces
4.4.- The e-commerce company and the final consumer (b2c)
Virtual stores 4.5.-
4.5.1 Basic elements of a virtual store
4.5.2 The front-end
4.5.3- The product catalog
4.5.4 Mechanisms of promotion and deals
4.5.5.- Shopping Cart
4.5.6.- Bot
4.5.7.- Buying Process
4.5.8.- Corporate Information
4.5.9.- registration and user area
The back-office 4.5.10.-
4.5.11.- Zone Management
 
4.6.- Software for electronic commerce b2c
4.6.1 Products in software as a service mode
4.6.2 open source products
Commercial products 4.6.3.-
 
PART II: STRATEGIES AND APPLICATIONS E-BUSINESS
Item 5: Safety and legislation.
Item 6: Planning and business strategy.
 
PART III: IMPLEMENTATION OF E-BUSINESS
Item 7. Human resources.
Item 8. Financing.
Item 9. Management of production.
Item 10: Systems and E-business applications.
 
SECTION IV: E-BUSINESS ON THE WEB OF NETWORKS
Item 11. E-business, Web and Social Networking
Item 12. E-marketing
Item 13. Business Intelligence

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

The theoretical part will take place through lectures. The practical part will be done through work supported with tools

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The examination shall be 70% of the final grade. 30% practice.

To make half with the practice note of the theoretical examination shall be at least 5.

The CG3 competence can be achieved by applying the first third and fourth evaluation criterion.

The CG4 competence can be achieved by applying first third and fourth evaluation criterion.

The CG8 competence can be achieved by applying the second, third and fourth evaluation criterion.

6. BOOKLIST
MAIN BOOKLIST:
  • E-Commerce : business, technology, society. Edition: 8th ed.; International ed. Author: Laudon, Kenneth C.. Publisher: Upper Saddle River : Pearson Education, 2012  (Library)
ADDITIONAL BOOKLIST:
  • Make an e-commerce site in a weekend [Recurso electrónico] : using PHP. Edition: -. Author: Harwani, B. M.. Publisher: [New York] : Apress, [2015]  (Library)