Universidad de Jaén

TOPIC 1: Entrepreneurial attitude and entrepreneurs.

1.1. The enterprising initiative.

1.2.-Basic features of the entrepreneur.

TOPIC 2: Creativity.

2.1. Phases of the creative process.

2.2. Technologies of creativity.

TOPIC 3: The business plan I: Introduction and business idea.

3.1. How to find an idea of business.

3.2.- Evaluation of the idea of business.

TOPIC 4: The business plan II: Market analysis.

4.1.- Strategic fundamental concepts for the project of company. 4.2.- Market research and strategic analysis.

4.3.- Analyses of the generic environment and specific of the project of company.

TOPIC 5: The business plan III: Supply design.

5.1.- Operations, technical aspects and suppliers for the offer of the product.

5.2.- Human resources of the project and design organizacional.

5.3.- Definition of your product from a commercial point of view.

TOPIC 6: Business Plan IV: Marketing Plan.

6.1.- Design of the actions of promotion of the product.

6.2.- Strategies of availability of the product on the market.

6.3.- Strategies of price fixing.

TOPIC 7: Business Plan V: Legal design.

7.1.- Considerations for the choice of the juridical form of the company.

7.2.- Juridical managerial forms.

7.3.-Documentation related to the creation of a company.

TOPIC 8: Business Plan VI: Economic and financial viability.

8.1.- Calculate of the initial needs of the capital of the project.

8.2.- Types of financing for managerial projects.

8.3.- Economic financial states futures.

8.4.- Studies of economic and financial viability of the project.

TOPIC 9: Setting up a company.

9.1.- Procedure of juridical creation of the company.

9.2.- Fiscal, countable and labor obligations.

9.3.-Other legal obligations.

TOPIC 10: Generation business models.

10.1.- Types of models of business.

10.2. Models of generation of business

10.3. Banks of business ideas.

In case of the lectures in large groups, we are going to conduct discussions about articles and the content of the lesson, while the seminars are going to be related to the topics of the course.

Practical classes are related to exercise-solving and individual or group presentations.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

We have chosen the continuous evaluation for our assessment process as it is the most suitable for the acquisition of proposed sets of skills by the students.

The student will have to do the following activities or work along the course:

-Exhibition and critical commentary in class about articles and case studies or practical exercises

• - Drawing upon a business plan.

• - Defend the business plan.