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Syllabus 2019-20 - 11112007 - Strategic Management 1 (Dirección estratégica I)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Administración y dirección de empresas (11112007)
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES

DEGREE: Doble Grado en Administración y dirección de empresas y Finanzas y contabil (11912012)
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES

ACADEMIC YEAR: 2019-20
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Strategic Management 1
CODE: 11112007 (*) ACADEMIC YEAR: 2019-20
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 6.0 YEAR: 3 SEMESTER: SC
 
2. LECTURER BASIC INFORMATION
NAME: ARANDA OGAYAR, MANUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D-150 E-MAIL: mogayar@ujaen.es P: 953211865
WEBSITE: -
LANGUAGE: - LEVEL: 3
 
3. CONTENT DESCRIPTION

  1. About strategic management
  2. Corporate objetives and values
  3. Environmental analysis
  4. Internal analysis
  5. Competitive advantaje strategies

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Lecture 

Discussion

Case study analysis

 

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Active participation in class (up to 20%)

Participation in the discussion (up to 20%)

Attendance of at least 80% of practical lessons

Participation in the group presentation (up to 20%)

Case study analysis (up to 20%)

Final exam (80%)

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
  • Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013  (Library)
ADDITIONAL BOOKLIST:
  • Dirección estratégica: conceptos, técnicas y aplicaciones. Edition: 8ª ed., 4ª en Civitas. Author: Grant, Robert M.. Publisher: Madrid : Civitas Thomson-Reuters , 2014  (Library)