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Syllabus 2019-20 - 78412011 - New Business Models (Nuevos modelos de negocio)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster Univ. en Industria conectada
FACULTY: Centre for Postgraduate Studies of the University of Jaen

ACADEMIC YEAR: 2019-20
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: New Business Models
CODE: 78412011 ACADEMIC YEAR: 2019-20
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 3.0 YEAR: 1 SEMESTER: PC
 
2. LECTURER BASIC INFORMATION
NAME: BRUQUE CÁMARA, SEBASTIÁN JUAN
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: B1 - 114 E-MAIL: sbruque@ujaen.es P: 953212620
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/area-de-organizacion-de-empresas
LANGUAGE: - LEVEL: 1
 
NAME: Novais, Luciano
DEPARTMENT: -
FIELD OF STUDY: -
OFFICE NO.: - E-MAIL: lurono@doctor.upv.es P: 616393748
WEBSITE: www.upv.es
LANGUAGE: English LEVEL: 1
 
3. CONTENT DESCRIPTION

New business models: definitions and background

New business models: towards digital business models

Classification of chain e-business models

Classification of business models: static classifications

Timmers

Rappa

Dynamic classifications of business models: Canvas method and Lean Startup

Industry-based applications of business models: Business models in Industry 4.0 and in digital logistics

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

We will use several teaching methodologies; lectures, individual work and the individual follow-up. Class attendance will be an element that we will take into account as well as individual or group participation regarding the proposed activities. The analysis of audiovisual and digital material will be included to illustrate business models. We will include at least 3 case study analysis related to business models as well as the deployment of at least one application example of CANVAS method. At least one seminar will be included delivered by a young entrepreneur or expert in the practical application of new business models.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

International students who do not speak Spanish will be provided with materials in English so that they can carry out an independent study Schedule. International students should regularly attend tutorial support sessions and are due to deliver at least two case study analyses as well as a final Project on New Business Models. They may choose between a final exam or a final presentation. Final exam or final presentation will be 3 points worth, regular attendance to tutorial support sessios will be 2 points. Case study analyses and final Project will be 5 points worth.

6. BOOKLIST
MAIN BOOKLIST:
  • Value proposition design : how to create products and services customers want. Edition: -. Author: Osterwalder, Alexander, author. Publisher: -  (Library)
  • The lean startup : how constant innovation creates radically successful businesses. Edition: -. Author: Ries, Eric. Publisher: London : Portfolio Penguin, cop. 2011  (Library)
  • Business model design and learning [Recurso electrónico]: a strategic guide. Edition: 1st ed. Author: Spencer, Barbara. Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013  (Library)
ADDITIONAL BOOKLIST:
  • Business Process Model and Notation [Recurso electrónico] : 4th International Workshop, BPMN 2012, V. Edition: -. Author: Mendling, Jan. Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012  (Library)
  • Managing Green Business Model Transformations [Recurso electrónico]. Edition: -. Author: Sommer, Axel.. Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012  (Library)