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Syllabus 2019-20 - 72812006 - General Management (Dirección general)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster en Administración de Empresas (MBA)
FACULTY: Centre for Postgraduate Studies of the University of Jaen

ACADEMIC YEAR: 2019-20
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: General Management
CODE: 72812006 ACADEMIC YEAR: 2019-20
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 4.0 YEAR: 1 SEMESTER: PC
 
2. LECTURER BASIC INFORMATION
NAME: GARCÍA MARTÍ, ELIA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D3-157 E-MAIL: egarcia@ujaen.es P: 953213014
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912
LANGUAGE: - LEVEL: 1
 
NAME: Bach, Joachim
DEPARTMENT: -
FIELD OF STUDY: -
OFFICE NO.: - E-MAIL: j.bach@hs-sm.de P: 00491705562092
WEBSITE: www.hs-schmalkalden.de/hochschule/facultaeten/
LANGUAGE: English LEVEL: 1
 
3. CONTENT DESCRIPTION

How are companies managed? What is the strategy for?

Creation of value and objetives of the company

Organizational culture, corporate governance and RSC

Analysis of the company's environment. Internal and external

Competitive and corporative strategy

Strategic control

Digital strategy and social networks

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Theoretical concepts

Study cases of real companies

Search for information

Exhibition in class of the study cases

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

There will be a written exam in the last session

The study cases of real companies will be presented in class

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)