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Syllabus 2019-20 - 72812006 - General Management (Dirección general)
Caption
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Máster en Administración de Empresas (MBA) |
| FACULTY: | Centro de Estudios de Postgrado |
| ACADEMIC YEAR: | 2019-20 |
| COURSE: | General Management |
SYLLABUS
1. COURSE BASIC INFORMATION
| NAME: General Management | |||||
| CODE: 72812006 | ACADEMIC YEAR: 2019-20 | ||||
| LANGUAGE: English | LEVEL: 1 | ||||
| ECTS CREDITS: 4.0 | YEAR: 1 | SEMESTER: PC | |||
2. LECTURER BASIC INFORMATION
| NAME: GARCÍA MARTÍ, ELIA | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
| OFFICE NO.: D3 - D3-157 | E-MAIL: egarcia@ujaen.es | P: 953213014 |
| WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912 | ||
| ORCID: https://orcid.org/0000-0001-8319-2754 | ||
| LANGUAGE: - | LEVEL: 1 | |
| NAME: Bach, Joachim | ||
| DEPARTMENT: - | ||
| FIELD OF STUDY: - | ||
| OFFICE NO.: - | E-MAIL: j.bach@hs-sm.de | P: 00491705562092 |
| WEBSITE: www.hs-schmalkalden.de/hochschule/facultaeten/ | ||
| LANGUAGE: English | LEVEL: 1 | |
3. CONTENT DESCRIPTION
How are companies managed? What is the strategy for?
Creation of value and objetives of the company
Organizational culture, corporate governance and RSC
Analysis of the company's environment. Internal and external
Competitive and corporative strategy
Strategic control
Digital strategy and social networks
4. COURSE DESCRIPTION AND TEACHING METHODOLOGY
Theoretical concepts
Study cases of real companies
Search for information
Exhibition in class of the study cases
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
5. ASSESSMENT METHODOLOGY
There will be a written exam in the last session
The study cases of real companies will be presented in class
6. BOOKLIST
MAIN BOOKLIST:
- Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013 (Library)