Universidad de Jaén

Menú local

Syllabus 2018-19 - 13012007 - Business Strategies and Policies (Estrategia y política de la empresa)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Ingeniería de organización industrial (13012007)
FACULTY: SCHOOL OF ENGINEERING OF JAÉN

DEGREE: Doble grado en Ingeniería mecánica e Ingeniería de organización industrial (13812010)
FACULTY: SCHOOL OF ENGINEERING OF JAÉN

ACADEMIC YEAR: 2018-19
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Business Strategies and Policies
CODE: 13012007 (*) ACADEMIC YEAR: 2018-19
LANGUAGE: English LEVEL: 2
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
 
2. LECTURER BASIC INFORMATION
NAME: ARANDA OGAYAR, MANUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D-150 E-MAIL: mogayar@ujaen.es P: 953211865
WEBSITE: -
LANGUAGE: - LEVEL: 2
 
3. CONTENT DESCRIPTION

  1. About strategic management
  2. Corporate objetives an values
  3. Environmental analysis
  4. Internal analysis
  5. Competitive Advantages and srategies
  6. The directions for strategic development
  7. Methods of development
  8. Internationalisation strategy
  9. Evaluation, implementation and control of strategies

 

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

The theoretical lessons will be taught with master classes
but with the active participation of the students. Discussions will
be proposed about the critique of the theory.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The evaluation system will consist of three parts. The final exam (70%) will deal with theoretical, practical, argumentations and logical thinking about the syllabus of the subject. Active participation in class (10%) and finally the delivery of works, case studies, and assistance to activities related to companies (20%)

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
ADDITIONAL BOOKLIST:
  • Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013  (Library)