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Syllabus 2018-19 - 13012007 - Business Strategies and Policies (Estrategia y política de la empresa)
Caption
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Ingeniería de organización industrial (13012007) |
| FACULTY: | SCHOOL OF ENGINEERING OF JAÉN |
| DEGREE: | Doble grado en Ingeniería mecánica e Ingeniería de organización industrial (13812010) |
| FACULTY: | SCHOOL OF ENGINEERING OF JAÉN |
| ACADEMIC YEAR: | 2018-19 |
| COURSE: | Business Strategies and Policies |
SYLLABUS
1. COURSE BASIC INFORMATION
| NAME: Business Strategies and Policies | |||||
| CODE: 13012007 (*) | ACADEMIC YEAR: 2018-19 | ||||
| LANGUAGE: English | LEVEL: 2 | ||||
| ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC | |||
2. LECTURER BASIC INFORMATION
| NAME: ARANDA OGAYAR, MANUEL | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
| OFFICE NO.: D3 - D-150 | E-MAIL: mogayar@ujaen.es | P: 953211865 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-1490-5199 | ||
| LANGUAGE: - | LEVEL: 2 | |
3. CONTENT DESCRIPTION
- About strategic management
- Corporate objetives an values
- Environmental analysis
- Internal analysis
- Competitive Advantages and srategies
- The directions for strategic development
- Methods of development
- Internationalisation strategy
- Evaluation, implementation and control of strategies
4. COURSE DESCRIPTION AND TEACHING METHODOLOGY
The theoretical lessons will be taught with master classes but with the active participation of the students. Discussions will be proposed about the critique of the theory.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
5. ASSESSMENT METHODOLOGY
The evaluation system will consist of three parts. The final exam (70%) will deal with theoretical, practical, argumentations and logical thinking about the syllabus of the subject. Active participation in class (10%) and finally the delivery of works, case studies, and assistance to activities related to companies (20%)
6. BOOKLIST
MAIN BOOKLIST:
- Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013 (Library)
ADDITIONAL BOOKLIST:
- Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013 (Library)