Menú local
Syllabus 2018-19 - 11312010 - Marketing Management (Dirección de marketing)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Finanzas y contabilidad |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2018-19 |
COURSE: | Marketing Management |
NAME: Marketing Management | |||||
CODE: 11312010 | ACADEMIC YEAR: 2018-19 | ||||
LANGUAGE: English / French | LEVEL: 2 / 2 | ||||
ECTS CREDITS: 6.0 | YEAR: 2 | SEMESTER: SC |
NAME: ALARCÓN GONZÁLEZ, FRANCISCO JAVIER | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
OFFICE NO.: D3 - 215 | E-MAIL: falarcon@ujaen.es | P: 953213485 |
WEBSITE: - | ||
ORCID: https://orcid.org/0000-0001-5171-1716 | ||
LANGUAGE: - | LEVEL: 2 |
Part I: Business information
1. The marketing information system and the marketingresearch
2. Measuring commercial phenomena
3. Customer response
Part II: The marketing strategy
4. Demand analysis
5. Competitive Analysis
6. Market segmentation and positioning
Students must attend 3 seminars:
- The first one will take place at the beginning of the
second semester. During this seminar, they will be told what they
have to do during the semester in order to pass the final test and
the materials they can use to prepare the subject.
- The second seminar will take place during the last month of
the second semester (May). In this seminar, the students will make
an oral presentation (10-15 min) using the contents of the program,
it will deal about the suitable marketing effort that a firm should
make in order to introduce a new product or service.
- During the last seminar, at the end of the second semester, a final theoretical and practical test will take place.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The oral presentation means the 50% of the final
assessment.
The final theoretical and practical test will involve the 50%
of the final assessment.
- Marketing Management. Edition: 15e éd.. Author: Kotler, Philip. Publisher: Paris : Pearson France, 2017 (Library)
- Marketing stratégique et opérationnel : la démarche marketing dans l'économie numérique. Edition: 9e ed.. Author: Lambin, Jean-Jaques. Publisher: Paris : Dunod, 2016 (Library)
- Marketing Management. Edition: 15e éd.. Author: Kotler, Philip. Publisher: Paris : Pearson France, 2017 (Library)