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Syllabus 2018-19 - 11112007 - Strategic Management 1 (Dirección estratégica I)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: BA Degree in Business Administration and Management (11112007)
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
DEGREE: BAs in Business Administration and Management + Finance and Accounting (11912012)
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2018-19
COURSE: Strategic Management 1
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Strategic Management 1
CODE: 11112007 (*) ACADEMIC YEAR: 2018-19
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 6.0 YEAR: 3 SEMESTER: SC
2. LECTURER BASIC INFORMATION
NAME: ARANDA OGAYAR, MANUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D-150 E-MAIL: mogayar@ujaen.es P: 953211865
WEBSITE: -
ORCID: https://orcid.org/0000-0002-1490-5199
LANGUAGE: - LEVEL: 3
3. CONTENT DESCRIPTION

Chapter 1: About Strategic Management

Chapter 2: Corporate objetives

Chapter 3: Corporate values

Chapter 4: Environmental analysis

Chapter 5: Competitive environment analysis

Chapter 6: Internal Analysis

Chapter 7: Competitive advantages and strategies

Chapter 8: Strategies based on an industry's maturity state

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

The theorical lesson consist of lectures. Teacher encourage tostudents involvement in discuss and other activities.

The practical lessons will be developed thought exhibitions,case studies and other activities related to entrepreneurship

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

 

The evaluation will be done: with a final exam (70%); with apractical part (15%); with class attendance (5%); and small contributions on entrepreneurship (10%). This evaluation system will be valid in the ordinary call. In the extraordinary call written test will be 100% of the final mark.

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
  • Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013  (Library)
ADDITIONAL BOOKLIST:
  • Dirección estratégica: conceptos, técnicas y aplicaciones. Edition: 8ª ed., 4ª en Civitas. Author: Grant, Robert M.. Publisher: Madrid : Civitas Thomson-Reuters , 2014  (Library)