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Syllabus 2018-19 - 11112007 - Strategic Management 1 (Dirección estratégica I)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Administración y dirección de empresas (11112007) |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
DEGREE: | Doble Grado en Administración y dirección de empresas y Finanzas y contabil (11912012) |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2018-19 |
COURSE: | Strategic Management 1 |
NAME: Strategic Management 1 | |||||
CODE: 11112007 (*) | ACADEMIC YEAR: 2018-19 | ||||
LANGUAGE: English | LEVEL: 3 | ||||
ECTS CREDITS: 6.0 | YEAR: 3 | SEMESTER: SC |
NAME: ARANDA OGAYAR, MANUEL | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
OFFICE NO.: D3 - D-150 | E-MAIL: mogayar@ujaen.es | P: 953211865 |
WEBSITE: - | ||
ORCID: https://orcid.org/0000-0002-1490-5199 | ||
LANGUAGE: - | LEVEL: 3 |
Chapter 1: About Strategic Management
Chapter 2: Corporate objetives
Chapter 3: Corporate values
Chapter 4: Environmental analysis
Chapter 5: Competitive environment analysis
Chapter 6: Internal Analysis
Chapter 7: Competitive advantages and strategies
Chapter 8: Strategies based on an industry's maturity state
The theorical lesson consist of lectures. Teacher encourage tostudents involvement in discuss and other activities. The practical lessons will be developed thought exhibitions,case studies and other activities related to entrepreneurship |
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The evaluation will be done: with a final exam (70%); with apractical part (15%); with class attendance (5%); and small contributions on entrepreneurship (10%). This evaluation system will be valid in the ordinary call. In the extraordinary call written test will be 100% of the final mark. |
- Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013 (Library)
- Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013 (Library)
- Dirección estratégica: conceptos, técnicas y aplicaciones. Edition: 8ª ed., 4ª en Civitas. Author: Grant, Robert M.. Publisher: Madrid : Civitas Thomson-Reuters , 2014 (Library)