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Syllabus 2018-19 - 78613007 - Geomarketing (Geomarketing)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster Univ. en Ingeniería geomática y geoinformación
FACULTY: Centre for Postgraduate Studies of the University of Jaen

ACADEMIC YEAR: 2018-19
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Geomarketing
CODE: 78613007 ACADEMIC YEAR: 2018-19
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 4.0 YEAR: 1 SEMESTER: SC
 
2. LECTURER BASIC INFORMATION
3. CONTENT DESCRIPTION

1. Basic marketing concepts.

     Marketing concept
     Fundamentals of Marketing.
     Evolution of markets and customers.
     Factors Information sources.

2. Geospatial information as a basic element in Marketing. Geomarketing

     Geomarketing concept.
     Spatial and temporal analysis of market information.

3. Sources of information. Databases.

     Information structure
     Information sources.
     Characteristics and data filtering.

4. Principles of optimal localization and decision making in GIS.


5. Applications of Geomarketing.

     Location of businesses (clients, points of sale, branches, etc.).
     Sales Analysis.
     Decision making.

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

The teaching methodology will consist, on the one hand, in theoretical classes in which the participation of the student is encouraged. On the other hand, in practical classes based on the presentation of different examples of projects based on the use of geoinformation for marketing projects, in each case, the type of information, the type of applied treatment and the obtained results will be analyzed.

The learning scheme will be completed with the development of a practical exercise of application of geoinformation to marketing purposes. This exercise will be made by the students.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The evaluation of the subject will have two basic components:
1) Elaboration of a practical case related to the contents of the subject that will be evaluated by the responsible teachers.
2) Written test of theoretical knowledge related to the subject.

This evaluation will be oriented to the different competences to be developed in each one of the planned activities and training modalities.

The corresponding weights are indicated in the section corresponding to the Evaluation System.

6. BOOKLIST
MAIN BOOKLIST:
  • Geomarketing : geolocalización, redes sociales y turismo . Edition: -. Author: Beltrán López, Gersón. Publisher: [S.l.]: @gersonbeltran, 2014  (Library)
  • Sistemas de información geográfica y localización óptima de instalaciones y equipamientos. Edition: 2ª ed. rev. y ampl. Author: -. Publisher: Paracuellos del Jarama, Madrid : Ra-Ma, cop. 2012  (Library)
  • Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más . Edition: -. Author: Alcaide Casado, Juan Carlos. Publisher: Madrid : ESIC, 2012  (Library)
  • Incorporación de la movilidad de la demanda en la realización de estudios de geomarketing, utilizand. Edition: -. Author: Encina Tapia, Daniel Domingo. Publisher: [Santiago de Chile] : Universidad de Santiago de Chile, 2007  (Library)
  • Geomarketing [Formato electrónico]: Methods and Strategies in Spatial Marketing edited by Gérard C. Edition: -. Author: -. Publisher: London: ISTE, 2006  (Library)
  • Logística y marketing geográfico: geomarketing, para toma de decisiones. Edition: -. Author: Amago, Fernando S.. Publisher: Barcelona: Logis.Book, D.L. 2000  (Library)
ADDITIONAL BOOKLIST:
  • Puro marketing. Edition: -. Author: Parras Rosa, Manuel. Publisher: Jaén : Publicaciones de la Universidad de Jaén , 2015  (Library)