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Syllabus 2018-19 - 78613007 - Geomarketing (Geomarketing)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Máster Univ. en Ingeniería geomática y geoinformación |
| FACULTY: | Centro de Estudios de Postgrado |
| ACADEMIC YEAR: | 2018-19 |
| COURSE: | Geomarketing |
| NAME: Geomarketing | |||||
| CODE: 78613007 | ACADEMIC YEAR: 2018-19 | ||||
| LANGUAGE: English | LEVEL: 1 | ||||
| ECTS CREDITS: 4.0 | YEAR: 1 | SEMESTER: SC | |||
1. Basic marketing concepts.
Marketing concept
Fundamentals of Marketing.
Evolution of markets and customers.
Factors Information sources.
2. Geospatial information as a basic element in Marketing.
Geomarketing
Geomarketing concept.
Spatial and temporal analysis of
market information.
3. Sources of information. Databases.
Information structure
Information sources.
Characteristics and data filtering.
4. Principles of optimal localization and decision making in
GIS.
5. Applications of Geomarketing.
Location of businesses (clients,
points of sale, branches, etc.).
Sales Analysis.
Decision making.
The teaching methodology will consist, on the one hand, in
theoretical classes in which the participation of the student is
encouraged. On the other hand, in practical classes based on the
presentation of different examples of projects based on the use of
geoinformation for marketing projects, in each case, the type of
information, the type of applied treatment and the obtained results
will be analyzed.
The learning scheme will be completed with the development of
a practical exercise of application of geoinformation to marketing
purposes. This exercise will be made by the students.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The evaluation of the subject will have two basic components:
1) Elaboration of a practical case related to the contents of
the subject that will be evaluated by the responsible teachers.
2) Written test of theoretical knowledge related to the
subject.
This evaluation will be oriented to the different
competences to be developed in each one of the planned activities
and training modalities.
The corresponding weights are indicated in the section
corresponding to the Evaluation System.
- Geomarketing : geolocalización, redes sociales y turismo . Edition: -. Author: Beltrán López, Gersón. Publisher: [S.l.]: @gersonbeltran, 2014 (Library)
- Sistemas de información geográfica y localización óptima de instalaciones y equipamientos. Edition: 2ª ed. rev. y ampl. Author: -. Publisher: Paracuellos del Jarama, Madrid : Ra-Ma, cop. 2012 (Library)
- Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más . Edition: -. Author: Alcaide Casado, Juan Carlos. Publisher: Madrid : ESIC, 2012 (Library)
- Incorporación de la movilidad de la demanda en la realización de estudios de geomarketing, utilizand. Edition: -. Author: Encina Tapia, Daniel Domingo. Publisher: [Santiago de Chile] : Universidad de Santiago de Chile, 2007 (Library)
- Geomarketing [Formato electrónico]: Methods and Strategies in Spatial Marketing edited by Gérard C. Edition: -. Author: -. Publisher: London: ISTE, 2006 (Library)
- Logística y marketing geográfico: geomarketing, para toma de decisiones. Edition: -. Author: Amago, Fernando S.. Publisher: Barcelona: Logis.Book, D.L. 2000 (Library)
- Puro marketing. Edition: -. Author: Parras Rosa, Manuel. Publisher: Jaén : Publicaciones de la Universidad de Jaén , 2015 (Library)