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Syllabus 2017-18 - 13012007 - Business Strategies and Policies (Estrategia y política de la empresa)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Ingeniería de organización industrial (13012007)
FACULTY: SCHOOL OF ENGINEERING OF JAÉN
DEGREE: Doble grado en Ingeniería mecánica e Ingeniería de organización industrial (13812010)
FACULTY: SCHOOL OF ENGINEERING OF JAÉN
ACADEMIC YEAR: 2017-18
COURSE: Business Strategies and Policies
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Business Strategies and Policies
CODE: 13012007 (*) ACADEMIC YEAR: 2017-18
LANGUAGE: English LEVEL: 2
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: ARANDA OGAYAR, MANUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D-150 E-MAIL: mogayar@ujaen.es P: 953211865
WEBSITE: -
ORCID: https://orcid.org/0000-0002-1490-5199
LANGUAGE: - LEVEL: 2
3. CONTENT DESCRIPTION

1. About strategic management

2. Corporate objetives and values

3. Environmental analysis

4. Internal analysis

5. Competitive advantages and strategies

6. The directions for strategic development

7.- Methods of development

8. Internationalisation strategy

9. Evaluation and implementation of strategies

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Master lecture

Discussions

Business case studies

Any other activities related with management, business and organizations

 

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

The modalities of assessment are:

Active participation in discussions (5%)

Active participations in presentations (slide shows or analogous)  (20%)

Final exam (75%)

 

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
  • Casos de dirección estratégica de la empresa. Edition: 5ª ed.. Author: -. Publisher: [Madrid] : Civitas : Thomson Reuters, 2014  (Library)
ADDITIONAL BOOKLIST:
  • Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013  (Library)
  • Exploring corporate strategy: text and cases. Edition: 8th ed.. Author: Johnson, Gerry. Publisher: Harlow [etc.] : Prentice Hall , 2008  (Library)