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Syllabus 2017-18 - 13012007 - Business Strategies and Policies (Estrategia y política de la empresa)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Ingeniería de organización industrial (13012007) |
FACULTY: | SCHOOL OF ENGINEERING OF JAÉN |
DEGREE: | Doble grado en Ingeniería mecánica e Ingeniería de organización industrial (13812010) |
FACULTY: | SCHOOL OF ENGINEERING OF JAÉN |
ACADEMIC YEAR: | 2017-18 |
COURSE: | Business Strategies and Policies |
NAME: Business Strategies and Policies | |||||
CODE: 13012007 (*) | ACADEMIC YEAR: 2017-18 | ||||
LANGUAGE: English | LEVEL: 2 | ||||
ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC |
NAME: ARANDA OGAYAR, MANUEL | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
OFFICE NO.: D3 - D-150 | E-MAIL: mogayar@ujaen.es | P: 953211865 |
WEBSITE: - | ||
ORCID: https://orcid.org/0000-0002-1490-5199 | ||
LANGUAGE: - | LEVEL: 2 |
1. About strategic management
2. Corporate objetives and values
3. Environmental analysis
4. Internal analysis
5. Competitive advantages and strategies
6. The directions for strategic development
7.- Methods of development
8. Internationalisation strategy
9. Evaluation and implementation of strategies
Master lecture
Discussions
Business case studies
Any other activities related with management, business and organizations
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The modalities of assessment are:
Active participation in discussions (5%)
Active participations in presentations (slide shows or analogous) (20%)
Final exam (75%)
- Strategic management: an integrated approach. Edition: 11ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Cengage Learning , cop. 2013 (Library)
- Exploring corporate strategy: text and cases. Edition: 8th ed.. Author: Johnson, Gerry. Publisher: Harlow [etc.] : Prentice Hall , 2008 (Library)