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Syllabus 2017-18 - 11111003 - Fundamentals of Marketing (Fundamentos de marketing)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Administración y dirección de empresas |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2017-18 |
| COURSE: | Fundamentals of Marketing |
| NAME: Fundamentals of Marketing | |||||
| CODE: 11111003 | ACADEMIC YEAR: 2017-18 | ||||
| LANGUAGE: English | LEVEL: 3 | ||||
| ECTS CREDITS: 6.0 | YEAR: 1 | SEMESTER: SC | |||
Topic 1. Nature and scope of marketing
1.1. Concept and evolution of marketing
1.2. Approaches in Marketing Management
1.3. Current marketing content
1.4. The dimensions of marketing
1.5. Marketing and society
Topic 2. Marketing management in organizations
2.1. The commercial or marketing subsystem
2.2. Marketing management in the company
Topic 3. The market and its environment
3.1. Market concept
3.2. Classification of the market
3.3. The Marketing Environment
3.4. Competition
Topic 4. Consumer behaviour
4.1. Purchasing decision process
4.2. Internal factors
4.3. External factors
4.4. Purchasing behaviour of organizations
Topic 5. Marketing variables
5.1. Product
5.2. Price
5.3. Distribution
5.4. Communication
Topic 6. The marketing plan
6.1. Concept
6.2. Stages of marketing plan
Topic 7. New trends in marketing
7.1. Online Marketing
7.2. Mobile Marketing
7.3. Neuromarketing
7.4. Geomarketing
7.5. Sensory and experiential marketing
This subject aims to the future professionals of the tourist sector of the tools and knowledge necessary for the decision making in Marketing.
The classes will take place in an expositive manner in a large group and practice, discussion of cases and debates.
Students are expected to follow good academic practices. Any anomalous circumstance occurring in the classroom empowers teachers to take whatever measures they deem appropriate, including expulsion from the classroom.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The evaluation of the subject will consist of a final written exam, of theoretical and practical nature, as well as the development of papers, resolution of exercises, participation in debates and presentation of practical cases.
In the written examination will be necessary to obtain a minimum score in each one of the parts to surpass it.
In addition, in order to pass the subject, the student must obtain at least 50% of the score related to the written test. Once this score has been reached you can add the notes related to the other scoring activities that make up the final grade. With all this, you must reach at least the score of 5.