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Syllabus 2015-16 - 11812023 - Strategic Management 1 (Dirección estratégica I)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Doble grado en Derecho y Administración y dirección de empresas
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2015-16
COURSE: Strategic Management 1
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Strategic Management 1
CODE: 11812023 ACADEMIC YEAR: 2015-16
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 6.0 YEAR: 5 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: GARCÍA MARTÍ, ELIA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D3-157 E-MAIL: egarcia@ujaen.es P: 953213014
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912
ORCID: https://orcid.org/0000-0001-8319-2754
LANGUAGE: English LEVEL: 1
3. CONTENT DESCRIPTION

Introduction

Objectives and values

Environmental analysis

Internal analysis

Competitive strategies

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Master class

Cases

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Participation in class

Mastering the theorical and practical knowledge

Resolution of cases

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)
ADDITIONAL BOOKLIST:
  • Strategic management: an integrated approach. Edition: 7ª ed. Author: Hill, Charles W. L.. Publisher: Boston (U. S.) [etc.] : Houghton Mifflin, cop. 2007  (Library)