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Syllabus 2015-16 - 11713001 - Marketing Research (Investigación de marketing)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Estadística y empresa |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2015-16 |
| COURSE: | Marketing Research |
| NAME: Marketing Research | |||||
| CODE: 11713001 | ACADEMIC YEAR: 2015-16 | ||||
| LANGUAGE: English | LEVEL: 2 | ||||
| ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC | |||
| NAME: BARREDA TARRAZONA, RAQUEL | ||
| DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
| FIELD OF STUDY: 095 - COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS | ||
| OFFICE NO.: D3 - 124 | E-MAIL: rbarreda@ujaen.es | P: 953212998 |
| WEBSITE: - | ||
| ORCID: https://orcid.org/0000-0002-6971-6213 | ||
| LANGUAGE: English | LEVEL: 2 | |
1. Focus groups
2. Other qualitative research methods.
3. Frequency Distribution, Cross-tabulation, and Hypothesis Testing
4. Cluster analysis and segmentation of customers.
5. Discriminant and Logit Analysis.
6. Analysis of variance and multiple regression.
7. Report Preparation and Presentation
Students must attend 2 seminars:
- The first one will take place at the beginning of the first semester. During this seminar, they will be told what they have to do during the semester in order to pass the final test and the materials they can use to prepare the subject.
- The second seminar will take place during the last month of the first semester (January). In this seminar, a final theoretical and practical test will take place.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
The final theoretical and practical test will involve the 100% of the final assessment.