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Syllabus 2015-16 - 11512013 - Entrepreneurial Initiative and Business Creation (Iniciativa emprendedora y creación de empresas)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Relaciones laborales y recursos humanos |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2015-16 |
COURSE: | Entrepreneurial Initiative and Business Creation |
NAME: Entrepreneurial Initiative and Business Creation | |||||
CODE: 11512013 | ACADEMIC YEAR: 2015-16 | ||||
LANGUAGE: English | LEVEL: 2 | ||||
ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC |
NAME: MÁRQUEZ GARCÍA, ALFONSO MIGUEL | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
OFFICE NO.: D3 - 156 | E-MAIL: mmarquez@ujaen.es | P: 953212650 |
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4921 | ||
ORCID: https://orcid.org/0000-0002-7041-6867 | ||
LANGUAGE: English | LEVEL: 2 |
CHAPTER 1: Entrepreneurship and entrepreneurs
CHAPTER 2: Creativity
CHAPTER 3: Business Model Generation
CHAPTER 4: Strategic Management
CHAPTER 5: The Business Plan: Structure and Contents, Introduction, Executive Summary and Business Description
CHAPTER 6: The Business Plan: Environment and Market Analysis
CHAPTER 7: The Business Plan: Marketing Plan
CHAPTER 8: The Business Plan: Technical Description and Operations Plan
CHAPTER 9: The Business Plan: Organization and Human Resources
CHAPTER 10: The Business Plan: Financial Projections
CHAPTER 11: The Business Plan: Legal form and requirements
CHAPTER 12: The Business Plan: Growth and Development Strategies
CHAPTER 13: Lean Startup Method
Tutorial support, materials and evaluation in English based on:
1. Presentation of technics of creativity: Individual assignment
2. Writing of a Business plan: Group assignment
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
To pass the course the students have to do:
1. Individual presentation/s of cases, technics of creativity (20% of final mark)
2. Write, present and explain a Business Plan: Group assignment (80% of final mark)
The students who do not take this option will have to pass an exam (theory and practice) on all the contents.
- Entrepreneurship. Edition: 9th. ed. Author: Hisrich, Robert D.. Publisher: New York : McGraw-Hill, cop. 2013 (Library)
- The guide to entrepreneurship [Recurso electrónico] : how to create wealth for your company and stak. Edition: -. Author: Szycher, M. (Michael). Publisher: Boca Raton, FL : CRC Press, [2015] (Library)
- Entrepreneurship [Recurso electrónico]. Edition: 3rd ed. Author: Bygrave, William D., 1937-. Publisher: Hoboken, NJ : J. Wiley & Sons, c2014 (Library)
- Micro-entrepreneurship for dummies [Recurso electrónico]. Edition: -. Author: Mladjenovic, Paul J. Publisher: Hoboken, N.J. : J. Wiley & Sons, 2013 (Library)
- Business model generation [Recurso electrónico] : a handbook for visionaries, game changers, and cha. Edition: -. Author: Osterwalder, Alexander. Publisher: Hoboken, N.J. : Wiley, c2010. (Library)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Edition: -. Author: Eric Ries. Publisher: Crown Books (Library)
- Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) . Edition: -. Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith . Publisher: Wiley John + Sons (Library)
- Thinkertoys: a handbook of creative-thinking techniques. Edition: 2nd ed.. Author: Michalko, Michael. Publisher: Berkeley, Calif. : Ten Speed Press, cop. 2006. (Library)
- Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013 (Library)