Universidad de Jaén

Menú local

Syllabus 2015-16 - 11512013 - Entrepreneurial Initiative and Business Creation (Iniciativa emprendedora y creación de empresas)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Relaciones laborales y recursos humanos
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2015-16
COURSE: Entrepreneurial Initiative and Business Creation
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Entrepreneurial Initiative and Business Creation
CODE: 11512013 ACADEMIC YEAR: 2015-16
LANGUAGE: English LEVEL: 2
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: MÁRQUEZ GARCÍA, ALFONSO MIGUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - 156 E-MAIL: mmarquez@ujaen.es P: 953212650
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4921
ORCID: https://orcid.org/0000-0002-7041-6867
LANGUAGE: English LEVEL: 2
3. CONTENT DESCRIPTION

CHAPTER 1: Entrepreneurship and entrepreneurs

CHAPTER 2: Creativity

CHAPTER 3: Business Model Generation

CHAPTER 4: Strategic Management

CHAPTER 5: The Business Plan: Structure and Contents, Introduction, Executive Summary and Business Description

CHAPTER 6: The Business Plan: Environment and Market Analysis

CHAPTER 7: The Business Plan: Marketing Plan

CHAPTER 8: The Business Plan: Technical Description and Operations Plan

CHAPTER 9: The Business Plan: Organization and Human Resources

CHAPTER 10: The Business Plan: Financial Projections

CHAPTER 11: The Business Plan: Legal form and requirements

CHAPTER 12: The Business Plan: Growth and Development Strategies

CHAPTER 13: Lean Startup Method

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Tutorial support, materials and evaluation in English based on:

1. Presentation of technics of creativity:  Individual assignment

2. Writing of a Business plan: Group assignment

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

To pass the course the students have to do:

1. Individual presentation/s of cases, technics of creativity (20% of final mark)

2. Write, present and explain a Business Plan: Group assignment (80% of final mark)

The students who do not take this option will have to pass an exam (theory and practice) on all the contents.

6. BOOKLIST
MAIN BOOKLIST:
  • Entrepreneurship. Edition: 9th. ed. Author: Hisrich, Robert D.. Publisher: New York : McGraw-Hill, cop. 2013  (Library)
  • The guide to entrepreneurship [Recurso electrónico] : how to create wealth for your company and stak. Edition: -. Author: Szycher, M. (Michael). Publisher: Boca Raton, FL : CRC Press, [2015]  (Library)
  • Entrepreneurship [Recurso electrónico]. Edition: 3rd ed. Author: Bygrave, William D., 1937-. Publisher: Hoboken, NJ : J. Wiley & Sons, c2014  (Library)
  • Micro-entrepreneurship for dummies [Recurso electrónico]. Edition: -. Author: Mladjenovic, Paul J. Publisher: Hoboken, N.J. : J. Wiley & Sons, 2013  (Library)
  • Business model generation [Recurso electrónico] : a handbook for visionaries, game changers, and cha. Edition: -. Author: Osterwalder, Alexander. Publisher: Hoboken, N.J. : Wiley, c2010.  (Library)
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Edition: -. Author: Eric Ries. Publisher: Crown Books  (Library)
  • Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) . Edition: -. Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith . Publisher: Wiley John + Sons  (Library)
  • Thinkertoys: a handbook of creative-thinking techniques. Edition: 2nd ed.. Author: Michalko, Michael. Publisher: Berkeley, Calif. : Ten Speed Press, cop. 2006.  (Library)
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)