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Syllabus 2014-15 - 13012007 - Business Strategies and Policies (Estrategia y política de la empresa)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Ingeniería de organización industrial
FACULTY: SCHOOL OF ENGINEERING OF JAÉN
ACADEMIC YEAR: 2014-15
COURSE: Business Strategies and Policies
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Business Strategies and Policies
CODE: 13012007 ACADEMIC YEAR: 2014-15
LANGUAGE: English LEVEL: 2
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: ARANDA OGAYAR, MANUEL
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D-150 E-MAIL: mogayar@ujaen.es P: 953211865
WEBSITE: -
ORCID: https://orcid.org/0000-0002-1490-5199
LANGUAGE: English LEVEL: 2
3. CONTENT DESCRIPTION

1.- About strategic management.

2.- Corporate objetives and values.

3.- Enviromental analysis.

4.- Internal analysis.

5.- Competitive advantages and situation-related strategies.

6.- Development strategies.

7.- Methods of development.

8.- Internationalisation strategy.

9.- Evaluación and implementation of strategies.

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Master session.

Debates and discussion.

Cases studies.

Different activities related with strategy, enterprises and management.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Active participation in class.

Participation in Debates and discussions.

Participation en colectives expositions.

mastery of the theory and core Knowledge about stretegy according to the syllabus.

Cases exposure.

Attending events related with enterprises. Attending to conferences, semminars, etc.

Others activities to determinate among teacher and students.  

6. BOOKLIST
MAIN BOOKLIST:
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)