Menú local
Syllabus 2014-15 - 11112008 - Strategic Management 2 (Dirección estratégica II)
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: | Grado en Administración y dirección de empresas |
FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
ACADEMIC YEAR: | 2014-15 |
COURSE: | Strategic Management 2 |
NAME: Strategic Management 2 | |||||
CODE: 11112008 | ACADEMIC YEAR: 2014-15 | ||||
LANGUAGE: English | LEVEL: 1 | ||||
ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC |
NAME: GARCÍA MARTÍ, ELIA | ||
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA | ||
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS | ||
OFFICE NO.: D3 - D3-157 | E-MAIL: egarcia@ujaen.es | P: 953213014 |
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912 | ||
ORCID: https://orcid.org/0000-0001-8319-2754 | ||
LANGUAGE: English | LEVEL: 1 |
- Strategy in high-technology industries - Strategy in the global environment - Corporate-level strategy: Horizontal integration, vertical integration and strategic outsourcing - Corporate-level strategy: Formulating and implementing related and unrelated diversification - Corporate performance, governane and business ethics - Implementing strategy in companies that compete in a single industry - Implementing strategy in companies that compete across industries and countries
Theoretical classes will consist of systematic explanations of the fundamental concepts underlying each subject matter
Practical classes
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
Individual case studies: 20%
Exam: 80%
- La dirección estratégica de la empresa: teoría y aplicaciones. Edition: 4ª ed.. Author: Guerras Martin, Luis Angel. Publisher: Madrid : Thomson-Cívitas , 2007 (Library)
- Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013 (Library)