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Syllabus 2014-15 - 11112008 - Strategic Management 2 (Dirección estratégica II)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Grado en Administración y dirección de empresas
FACULTY: FACULTY OF LAW AND SOCIAL SCIENCES
ACADEMIC YEAR: 2014-15
COURSE: Strategic Management 2
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: Strategic Management 2
CODE: 11112008 ACADEMIC YEAR: 2014-15
LANGUAGE: English LEVEL: 1
ECTS CREDITS: 6.0 YEAR: 4 SEMESTER: PC
2. LECTURER BASIC INFORMATION
NAME: GARCÍA MARTÍ, ELIA
DEPARTMENT: U136 - ORG. DE EMPRESAS, MÁRKETING Y SOCIOLOGÍA
FIELD OF STUDY: 650 - ORGANIZACIÓN DE EMPRESAS
OFFICE NO.: D3 - D3-157 E-MAIL: egarcia@ujaen.es P: 953213014
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/orgmarsoc/4912
ORCID: https://orcid.org/0000-0001-8319-2754
LANGUAGE: English LEVEL: 1
3. CONTENT DESCRIPTION

- Strategy in high-technology industries - Strategy in the global environment - Corporate-level strategy: Horizontal integration, vertical integration and strategic outsourcing - Corporate-level strategy: Formulating and implementing related and unrelated diversification - Corporate performance, governane and business ethics - Implementing strategy in companies that compete in a single industry - Implementing strategy in companies that compete across industries and countries

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

Theoretical classes will consist of systematic explanations of the fundamental concepts underlying each subject matter

Practical classes

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Individual case studies: 20%

Exam: 80%

6. BOOKLIST
MAIN BOOKLIST:
  • La dirección estratégica de la empresa: teoría y aplicaciones. Edition: 4ª ed.. Author: Guerras Martin, Luis Angel. Publisher: Madrid : Thomson-Cívitas , 2007  (Library)
  • Fundamentals of strategic management. Edition: 1st ed. in english. Author: Navas López, José Emilio. Publisher: Madrid : Civitas , 2013  (Library)