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Syllabus 2013-14 - 11112008 - Strategic Management 2 (Dirección estratégica II)
Caption
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Administración y dirección de empresas |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2013-14 |
| COURSE: | Strategic Management 2 |
SYLLABUS
1. COURSE BASIC INFORMATION
| NAME: Strategic Management 2 | |||||
| CODE: 11112008 | ACADEMIC YEAR: 2013-14 | ||||
| LANGUAGE: English | LEVEL: 2 | ||||
| ECTS CREDITS: 6.0 | YEAR: 4 | SEMESTER: PC | |||
2. LECTURER BASIC INFORMATION
3. CONTENT DESCRIPTION
- Strategy in high-technology industries - Strategy in the global environment - Corporate-level strategy: Horizontal integration, vertical integration and strategic outsourcing - Corporate-level strategy: Formulating and implementing related and unrelated diversification - Corporate performance, governane and business ethics - Implementing strategy in companies that compete in a single industry - Implementing strategy in companies that compete across industries and countries
4. COURSE DESCRIPTION AND TEACHING METHODOLOGY
Classes. Meeting. Cases of study.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
5. ASSESSMENT METHODOLOGY
Exam paper
6. BOOKLIST
MAIN BOOKLIST:
- La dirección estratégica de la empresa: teoría y aplicaciones. Edition: 4ª ed.. Author: Guerras Martin, Luis Angel. Publisher: Madrid : Thomson-Cívitas , 2007 (Library)
- Essentials of strategic management. Edition: 3rd ed. Author: Hunger, J. David. Publisher: Upper Saddle River [etc.]: Prentice-Hall, cop. 2008 (Library)