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Syllabus 2013-14 - 11112007 - Strategic Management 1 (Dirección estratégica I)
Caption
- Level 1: Tutorial support sessions, materials and exams in this language
- Level 2: Tutorial support sessions, materials, exams and seminars in this language
- Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
| DEGREE: | Grado en Administración y dirección de empresas |
| FACULTY: | FACULTY OF LAW AND SOCIAL SCIENCES |
| ACADEMIC YEAR: | 2013-14 |
| COURSE: | Strategic Management 1 |
SYLLABUS
1. COURSE BASIC INFORMATION
| NAME: Strategic Management 1 | |||||
| CODE: 11112007 | ACADEMIC YEAR: 2013-14 | ||||
| LANGUAGE: English | LEVEL: 2 | ||||
| ECTS CREDITS: 6.0 | YEAR: 3 | SEMESTER: SC | |||
2. LECTURER BASIC INFORMATION
3. CONTENT DESCRIPTION
- Strategic leadership: Managing the strategy-making process for competitive advantage - External analysis: The identification of opportunities and threats - Internal analysis: Distinctive competencies, competitive advantage and profitability - Building competitive advantage through functional-level strategy - Building competitive advantage through business-level strategy - Business-level strategy and the industry environment
4. COURSE DESCRIPTION AND TEACHING METHODOLOGY
Classes. Meeting. Cases of study.
Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support
5. ASSESSMENT METHODOLOGY
Exam paper
6. BOOKLIST
MAIN BOOKLIST:
- Essentials of strategic management. Edition: 3rd ed. Author: Hunger, J. David. Publisher: Upper Saddle River [etc.]: Prentice-Hall, cop. 2008 (Library)