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Syllabus 2013-14 - 70423002 - The English Language in Advertising and Press (El inglés en la publicidad y la prensa)

Caption
  • Level 1: Tutorial support sessions, materials and exams in this language
  • Level 2: Tutorial support sessions, materials, exams and seminars in this language
  • Level 3: Tutorial support sessions, materials, exams, seminars and regular lectures in this language
DEGREE: Máster en inglés como vehículo de comunicación intercultural
FACULTY: Centro de Estudios de Postgrado
ACADEMIC YEAR: 2013-14
COURSE: The English Language in Advertising and Press
SYLLABUS
1. COURSE BASIC INFORMATION
NAME: The English Language in Advertising and Press
CODE: 70423002 ACADEMIC YEAR: 2013-14
LANGUAGE: English LEVEL: 3
ECTS CREDITS: 3.0 YEAR: 1 SEMESTER: SC
2. LECTURER BASIC INFORMATION
NAME: DÍAZ PÉREZ, XAVIER
DEPARTMENT: U115 - FILOLOGÍA INGLESA
FIELD OF STUDY: 345 - FILOLOGÍA INGLESA
OFFICE NO.: D2 - 214 E-MAIL: fjdiaz@ujaen.es P: 953213562
WEBSITE: http://www10.ujaen.es/conocenos/departamentos/filing/3401
ORCID: https://orcid.org/0000-0001-6772-0852
LANGUAGE: English LEVEL: 3
3. CONTENT DESCRIPTION

1. Introduction to press and advertising discourse

1.1. Common characteristics of both types of discourse

1.1.1. The role of images

1.1.2. The layout

1.1.3. Slogans and headlines

 

2. Advertising discourse

2.1. The role of advertising language

2.2. Implicit meaning

2.3. The use of metaphors and puns

2.4. The absence of language

 

3. The Discourse of the Press

3.1. The linguistic background

3.2. Variations: social, language, culture and thought

3.3. Distribution of sections

3.4. Types of press

4. COURSE DESCRIPTION AND TEACHING METHODOLOGY

In the theoretical sessions students will participate in an active way instead of being mere receptors, but it will be in the practical sessions that their participation will be even more active. The last session will be devoted to orale presentations of the essays elaborated by the students.

Students with special educational needs should contact the Student Attention Service (Servicio de Atención y Ayudas al Estudiante) in order to receive the appropriate academic support

5. ASSESSMENT METHODOLOGY

Due to the nature of posgraduate studies, an alternative assessment system is proposed for those students that cannot attend, at least 70% of the sessions. This alternative system consists of individualized tutorials, assignment and critical analysis of additional readings, elaboration of a critical essay and participation in the virtual forum.

6. BOOKLIST
MAIN BOOKLIST:
  • The Language of Advertising. Edition: -. Author: Vestergaard, T. & Shroder, K.. Publisher: Blackwell  (Library)